Graphic design is one of the most important aspects of marketing. Whether you are designing a logo, brochure, or banner ad, it's crucial to make sure your graphic design looks great. There are many ways to design a graphic, but the more you know about the right techniques, the better your final product will be. It takes a lot of time, patience, and talent to create something that will stand the test of time. So, how does your graphic design look? Is it the stellar piece of art you created, or is it a mishmash of colors and shapes that looks like a 4-year old made it? If you're looking to improve your design skills, then this blog post is for you! Here are 8 hacks that will help make your design look amazing.
Creating Amazing WordPress Web Design in 2020
WordPress started out as a platform primarily used by bloggers but it has since grown to become one of the most cost-effective web design California software tools on the internet. Here are some benefits it offers.
Ease of Use
WordPress is so easy to use, even beginners can get online publishing content quickly.
Versatile
WordPress can help you build any type of web site you want. It can be used to create fashion web sites, government websites, a professional portfolio… and the list goes on. With tons of themes and plug-ins available, you can customize your site to suit your needs.
5 Ways to Create a Great Coffee Label Design
Coffee is quite a popular drink. Statistics show that 83% of adults drink coffee and 63% do so on a daily basis. This means, if you sell coffee, you’re in the right industry.
The coffee industry is lucrative, but it is also quite competitive. Therefore, manufacturers always need to be doing something to up their game and stand out from the competition. Your packaging and amazing label graphics are a big part of what makes you unique.
With that in mind, here are some tips that will help you create a label that is sure to make your product catch the consumer’s eye.
Hard seltzers, the hot new trend... but which one should you drink??
A new drink is making a splash in the world of alcoholic beverages and that’s hard seltzer.
Hard seltzer may not seem like the most delectable drink based on its name alone, but it is gaining in popularity since its inception in 2013. (Yes, it has been around that long but it didn’t really take off until 2018-2019). Let’s find out more about the drink that seems to be taking the world by storm.
What is Hard Seltzer?
Hard seltzer falls into a sort of beer alternative category. It can be classified along with drinks like wine coolers and hard lemonades. It comes in individual aluminum cans, some with amazing label design, with fun colors, unique illustrations, or images, much like soft drink cans.
Its alcohol comes from fermented sugar, malted grains and adjuncts like rice. Natural or artificial fruity flavors are added. The drink is then carbonated, filtered, and clarified.
Tips for Creating Effective Graphic Design for Social Media
Graphic design plays a huge role in digital marketing and with social media providing several marketing platforms, it’s essential to learn how to effectively integrate the two.
There are many tips that will help you effectively use online graphic design work in your social media marketing. Read on to find out some helpful hints.
Consider Your Goals
Before launching any social media campaign, you must consider who your target audience is, what will appeal to them, what platforms they are likely to be on and the overall message you are trying to send. Then you will be able to create a message that will help you achieve your goal.
Lien Design Recognized by Clutch as a Top Global Packaging Designer 2019
Here at Lien Design, we specialize in package designing to fit our client’s needs. With years of experience and a dedicated work process to each project, we make sure that we go beyond the expectations of our clients. We are happy to know that our clients have felt our service towards them in a positive manner as we have been recognized by Clutch as a top global packaging designer in their creative and design category.
Clutch is a B2B research platform from DC that condenses verified client reviews for businesses into a series of evaluative rankings. This recognition marks a step in our work as being one of the best in design expertise globally as only a select number of businesses make the list for this category each year.
Graphic Designers Make Way for the Single Serve Trend
When thinking of trends in the way food is packaged and consumed, single serve portions are only getting more popular as time goes on. People just can’t get enough of the convenience offered in a grab and go package and food that does not require much prep.
The single serve food trend not only makes for differences in the way people are eating, it also means that branding and graphic design agencies have to get on board with new trends in food packaging. Here are some of the things they will want to take note of when considering food packaging labels design.
Packaging and Labels
Single serve products have requirements that might differ from other types of products. For instance, the nutrition information must pertain only to that serving whereas, on a multi-serve pack, information should be provided for single and full package servings.
Also, because information is displayed differently, considerations must be made for the type of font that is being used, how the design custom logo will be displayed and other graphic elements.
Common Design Mistakes that Brands Should Avoid Making
Written by Lien Design ©2019
Design is a very important part of branding and it should not be overlooked. When creating a branding strategy, it is important to plan carefully as there are several pitfalls your company may fall into that can end up causing more harm than good. Here are some we can think of.
Controversial Logos:
We all want create a logo that stands out but a logo that offends people will get your business noticed for all the wrong reasons. One example is when the London Olympics unveiled a logo meant to have a graffiti like look. However, many found the logo to more closely resemble a Nazi swastika.
Which is More Integral: Marketing or Sales?
Every brand needs a strong sales and marketing team to make it shine. But when we look at the two components more closely...sales and marketing...which one really drives the success of the brand? Well, the truth is, it’s a bit of both, and it’s impossible for one to work without the support of another. Let’s look more closely at how both sales and marketing work together to build a successful brand. If you are looking to push your brand in its sales and marketing campaign, San Diego branding and graphic design experts, Lien Design, can help.
When and How to Pick a New Name for Your Business
Thou shalt create a recognizable face for your company. That’s probably one of the big ones in the top Ten Commandments of branding...and a company’s name is the single most identifiable component of a brand. That’s why making the decision to change your brand’s name is one that should not be taken lightly. However, there are times when a change becomes necessary. In this article, we will look at some situations that may call for a brand name change. Thinking of making a brand name change but not sure if it’s the right move? Consult the experts at San Diego graphic design and branding company Lien Design.