Tips for Creating Effective Graphic Design for Social Media

Graphic design plays a huge role in digital marketing and with social media providing several marketing platforms, it’s essential to learn how to effectively integrate the two.

There are many tips that will help you effectively use online graphic design work in your social media marketing. Read on to find out some helpful hints.

Consider Your Goals

Before launching any social media campaign, you must consider who your target audience is, what will appeal to them, what platforms they are likely to be on and the overall message you are trying to send. Then you will be able to create a message that will help you achieve your goal.

Lien Design Recognized by Clutch as a Top Global Packaging Designer 2019

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Here at Lien Design, we specialize in package designing to fit our client’s needs. With years of experience and a dedicated work process to each project, we make sure that we go beyond the expectations of our clients. We are happy to know that our clients have felt our service towards them in a positive manner as we have been recognized by Clutch as a top global packaging designer in their creative and design category.

Clutch is a B2B research platform from DC that condenses verified client reviews for businesses into a series of evaluative rankings. This recognition marks a step in our work as being one of the best in design expertise globally as only a select number of businesses make the list for this category each year.

The Best Way to Package Edibles

As cannabis becomes more legally acceptable, state legislators are holding it under a microscope and product edibles packaging design is no exception. After all, children, and even some adults, may confuse these products with other types of edible food and may find themselves in for a big surprise. Therefore, there are many factors to be considered when creating packaging for these items.

In this article, we will review what should be considered in creating packaging for edibles to make sure your products are acceptable according to today’s standards.

Know the Law:

Before consumers digest an edible, it is important for them to be aware of its potency. Different states have different laws regarding this matter.

How Augmented Reality Can Take Your Product Packaging to the Next Level

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If you are a gamer, you are probably familiar with the concept of augmented reality (AR). This technology is used to superimpose virtual information on to the world we see.

Well, did you know that this technology can also be used on product packaging?

The way AR is integrated into contemporary packaging design can vary, but often it is accessible on your smartphone. Once you have a product in front of you, you can use your smartphone to capture the product through your camera and it then provides you with a platform that gives you information on the product that may not have been apparent by looking only at the label.

Products can achieve this in their packaging through the use of a QR code or some minor tweaking in their design.

Google and Apple have both supported software programs that make it easy for developers to create AR content for smartphones and for consumers to access the content.

Benefits of AR Packaging

There are many benefits of AR in the world of branding and packaging design. Here are just a few: