Graphic design plays a huge role in digital marketing and with social media providing several marketing platforms, it’s essential to learn how to effectively integrate the two.
There are many tips that will help you effectively use online graphic design work in your social media marketing. Read on to find out some helpful hints.
Consider Your Goals
Before launching any social media campaign, you must consider who your target audience is, what will appeal to them, what platforms they are likely to be on and the overall message you are trying to send. Then you will be able to create a message that will help you achieve your goal.
Consider the Size of the Images You are Using
More than creating an image that will be big enough to stand out, most social media sites have requirements when it comes to the size of the images they will accept. Research in advance to make sure your images are in accordance with these specifications. Sproutsocial.com created an always up to date guide of the image specifications of the 8 top social media sites that can help you create the perfect graphic design for your purposes.
Tell Your Story Visually
While text can provide an in-depth explanation of any message you are trying to send, it’s always a good idea to enforce it with an illustration that helps convey your story. People tend to have limited attention spans, especially when browsing the internet. That’s why its necessary to have a picture that says it all and even engages them to the point where they will want to learn more.
Study the Business Identity
Every business has an identity that makes it easily recognizable to consumers. It is important to include elements of this identity in every part of your marketing, including California logo design and graphic design. Study the company to determine the colors, font styles and images they use often and be sure to include them in your design.
Keep It Simple
While it can be tempting to add a lot of bells and whistles to your graphic design, there is something to be said for simplicity. Avoid overcrowding text and images and using too many colors. This will result in a design that is pleasing to the eye and sends a message in a clear and concise fashion.
If you are designing ads or posts for your social media campaign, it is a good idea to seek out amazing social media branding agencies to help in the process. The right graphic designer will be familiar with the size specifications of each social media site and will be able to provide you with a design that appeals to your target audience and conveys your message.
Lien Design is a San Diego graphic design agency that is up on all the latest trends and can create compelling designs for all your digital marketing needs. Contact them to find out how they can help boost your business in the coming year.