Lien Design Recognized by Clutch as a Top Global Packaging Designer 2019

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Here at Lien Design, we specialize in package designing to fit our client’s needs. With years of experience and a dedicated work process to each project, we make sure that we go beyond the expectations of our clients. We are happy to know that our clients have felt our service towards them in a positive manner as we have been recognized by Clutch as a top global packaging designer in their creative and design category.

Clutch is a B2B research platform from DC that condenses verified client reviews for businesses into a series of evaluative rankings. This recognition marks a step in our work as being one of the best in design expertise globally as only a select number of businesses make the list for this category each year.

How Augmented Reality Can Take Your Product Packaging to the Next Level

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If you are a gamer, you are probably familiar with the concept of augmented reality (AR). This technology is used to superimpose virtual information on to the world we see.

Well, did you know that this technology can also be used on product packaging?

The way AR is integrated into contemporary packaging design can vary, but often it is accessible on your smartphone. Once you have a product in front of you, you can use your smartphone to capture the product through your camera and it then provides you with a platform that gives you information on the product that may not have been apparent by looking only at the label.

Products can achieve this in their packaging through the use of a QR code or some minor tweaking in their design.

Google and Apple have both supported software programs that make it easy for developers to create AR content for smartphones and for consumers to access the content.

Benefits of AR Packaging

There are many benefits of AR in the world of branding and packaging design. Here are just a few:

Different Types of Graphic Design

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There are so many ways graphic design relates to branding. In this article, we will take a look at the different types of graphic design to determine how each aspect of the art can be useful in branding.

Visual Identity: Visual identity is defined as the elements that act as the face of the brand including the shapes, colors and images that are used. A visual identity graphic designer can be useful in helping a business create a logo and packaging design, typography, color palettes and image libraries that can be used to represent the company.

How to Find the Best Branding Design Team for Your Startup

When you are starting out in the business world, you have a lot of expenses and responsibilities. However, getting onboard with a good design branding agency will set your business in the right direction. It will help you to establish an identity that will make you stand out from the competition.

The identity you create for yourself at this point is crucial. Once you start creating logos, website design and other elements that help establish you, it will be disorienting to customers if you decide you are unhappy with them and try to change them in the future.

That’s why you need to make a smart decision when choosing the branding and design team you want to work with.

If you are looking for a branding design agency for your startup, here are some things to keep in mind.

Thinking About What You Need

When finding a branding and design team, the first thing you need to think about are your company needs. Are you looking for a logo? A website design? Social media strategy? Help with advertising? Media campaigns?

Which is More Integral: Marketing or Sales?

Every brand needs a strong sales and marketing team to make it shine. But when we look at the two components more closely...sales and marketing...which one really drives the success of the brand? Well, the truth is, it’s a bit of both, and it’s impossible for one to work without the support of another. Let’s look more closely at how both sales and marketing work together to build a successful brand. If you are looking to push your brand in its sales and marketing campaign, San Diego branding and graphic design experts, Lien Design, can help.

How To Organize Creatively for Great Out-of-the-Box Marketing Ideas

When you are working to get your brand noticed, the creative process is very important. It’s great to have a team of people who can think outside the box in such a way that your brand will generate sales, but its also important to know how to organize these people that will be conducive to getting great leads for your company. If you are working to get the most out of your creative team, here are some things you might want to be aware of. Working on a marketing campaign to get your product noticed? Consult San Diego’s premier graphic design and branding company, Lien Design.