There are so many ways graphic design relates to branding. In this article, we will take a look at the different types of graphic design to determine how each aspect of the art can be useful in branding.
Visual Identity: Visual identity is defined as the elements that act as the face of the brand including the shapes, colors and images that are used. A visual identity graphic designer can be useful in helping a business create a logo and packaging design, typography, color palettes and image libraries that can be used to represent the company.
Marketing and Advertising:
Graphic designers who specialize in marketing and advertising will be in tune with visual content that engages the brand’s target audience. They will work with companies to create the visuals for ads that may be used on vehicle wraps, in magazines and in other types of print and digital marketing.
Just like many companies bring in an outside designer to help them with their design development, this may be a necessary step for you to take when you are working on your personal brand. If you are looking for a branding and design agency in the San Diego CA area, Lien Design is highly recommended.
User Interface:
This type of graphic design is incorporated into devices or apps. Designers will want to take care to create an interface that is pleasant to look at and user friendly. Although this type of design is not as directly tied in with branding as some others, your products are always a great representation of your company. Elements can also be added to incorporate your brand’s colors, images serving as a constant reminder of your brand identity.
Publication Graphic Design:
Some graphic designers may specialize in the designs used for books and magazines. This can come in handy in the branding process if a company is creating a catalog or newsletter.
With so many different elements of graphic design, one might think they would have to hire different designers every time they wanted to incorporate a new element into their branding. However, there are many agencies who will provide different types of branding serving as a one stop shop for all your branding needs.
Packaging Graphic Design:
Packaging is a very important element of graphic design. Packaging should be attractive, convenient to use, offer a sense of transparency, and prominently display your logo. A good packaging label design can make your products stand out on supermarket shelves to increase conversions. A convenient design can also increase the chances of repeat purchases.
Of course, whatever packaging you choose must work within your budget. If you are starting out with your business, money may be tight but more expensive materials may be an investment worth making. Materials like glass and natural fibers are pricier but can also make your product seem higher end so customers will be willing to pay a higher price.
Cheaper options include cardboard and plastic which is not only lower in price but environmentally friendly which can make it another attractive option for consumers.
You also want to opt for packaging that offers protection for your product, so it doesn’t shift around when it travels. Options that offer maximum protection can be pricey. To hit that sweet spot, go for a material that will allow the cost of product damage to equal the cost of protective packaging.
There will also be materials inside your package that offer protection. Flexible films like shrink wraps are lightweight to keep shipping costs down and are also environmentally friendly. Clamshell is a cardboard-like material that can help to keep products in place.
Motion Graphic Design:
Click to view the amazing 3D motion graphics renderings
Graphic designers who specialize in motion will be able to help in the creation of videos, gifs and animation that can be used on the internet to help you promote your brand. With these types of images becoming more popular in the world of advertising, incorporating these elements in your online presence can be a great way to get your brand noticed.
If you are in the San Diego area, Lien Design is highly recommended. Lien Design is familiar with all aspects of branding and can provide you with great web design, modern packaging design, promotional materials and more. With years of experience, they are on top of the latest trends and can always give your brand what it needs to help it stand out.
If your branding needs a push, consult Lien Design to find out how they can help you stay on top of the competition.