Coffee is quite a popular drink. Statistics show that 83% of adults drink coffee and 63% do so on a daily basis. This means, if you sell coffee, you’re in the right industry.
The coffee industry is lucrative, but it is also quite competitive. Therefore, manufacturers always need to be doing something to up their game and stand out from the competition. Your packaging and amazing label graphics are a big part of what makes you unique.
With that in mind, here are some tips that will help you create a label that is sure to make your product catch the consumer’s eye.
1) The Label Material
The material you use on the label is very important. Fortunately, coffee is often not refrigerated so you don’t have to worry about using a label that will hold up in extremely hot or cold temperatures. However, you do want something durable and eye-catching.
PVC and vinyl labels tend to provide the most durability. Add metallic elements to make your beverage label design particularly attractive.
2) Create a Unique Shape
Most coffee labels are rectangular. You can make yours stand out by cutting angles into it to make it hexagonal or octagonal. Alternately, think of shaping the corners with elegant curves to provide a sophisticated look.
3) Use Scenic Elements
The country coffee originates from plays a major role in the way it tastes. You can let people know a bit about their coffee by incorporating scenic elements in the label that represent the place where it is harvested. This will help your product tell a story while the illustrative factor embeds the label’s look in peoples’ memory.
4) Use the Correct Font
Different fonts speak to different age groups. For example, the San Serif font has a modern feel that speaks to the younger generation of coffee drinkers while Arial and Helvetica are easier for older consumers to process. Think of your target audience and use a font that appeals to them.
5) Use the Right Color Combination
The colors you use for your label will set your product apart and make it instantly recognizable. Most established brands have set colors they use for their products but if you are just starting out, you will want to determine the colors that work best for you. For the most part, bold colors will work well when promoting a coffee product, as they will be in line with the stimulating effect coffee produces.
Coffee is a great product to sell and the right label design can put your company over the top. A quality label material, a uniquely shaped label, a stand out image, a relatable font and bold colors will help get you there.
To further ensure your coffee label design stands out, take it to the experts at Lien Design. They are a label design San Diego company that will ensure your label and packaging is always on top of the latest trends. Don’t trust your graphic design and packaging needs to anyone else.
All designs and trademarks are the property of their respective companies and are being shown for educational purposes only.