Packaging design is one of the main factors in getting attention for your product if done beautifully. If you fail to create packaging up to par, it won't get noticed by mass amounts of people. To make it enticing and captivating one should use the fonts wisely. If you have a small company where you sell various products, your packaging matters a lot in this case.

If it is dull and fails to capture people's attention, then it might affect your business. packaging can create a lot of difference, but how? I am going to mention in this article how to choose brand fonts for packaging design and what differences it creates if not done sensibly.

Creating this type of recognition won't only help you to grow your business; in fact, it will also develop a strong relationship between client and creator that should be the primary goal of any brand.

Where to get the best free fonts

So now that you know how powerful these fonts can be, where do we find it? Here are 5 websites offering free high quality fonts for your next packaging project:

Google Fonts: It has hundreds of styles and is also very easy to search through due to its user-friendly interface.

Adobe Fonts: Free with an Adobe account, offers a curated selection with excellent quality.

Font Squirrel: Has an emphasis on open-source fonts that come with commercial usage rights guaranteed.

DaFont: This is quite extensive but do ensure you check out its licensing terms before using any font commercially from here.

1001 Fonts: Another massive library consisting free and premium fonts mixed together.

Reflecting Your Brand Personality:

Packaging design is a competition of looks. It’s like a jungle where various brands fight for the littlest space on shelves and in that typography is a hidden weapon. The fonts you select can mean the difference between a “pick me!” product or a product that gets lost amidst noise.

Fonts go beyond displaying information. They silently communicate something about your brand. A playful script speaks of a brand that does not take itself too seriously while bold serif symbolizes tradition and luxury. When it comes to typefaces, they are capable of:

A modern sans-serif talks to tech-savvy individuals as traditional serif tells of heritage. Types help to make your brand who it aims at becoming.

Choosing Brand Fonts for Packaging Design

Have you ever been attracted to the cover when you ordered something online from stores? It is all because they pay special consideration to it. The packaging depends on the product that you are using. You can't go for the same fonts for every product. That's why we have a huge collection of fonts that should be used wisely and appropriately.

To search for the perfect fonts, you better ask yourself is that font easy to read or understand, or is the selected font going to make sense for our brand, or it will look odd? Moreover, will it be able to make our brand memorable?

Have you ever created packaging design but it went wrong and left a bad impression on your clients? It might be due to the fonts that you have selected for them. That's why it is essential to think twice before choosing a particular font because it can spoil your brand's reputation, and if done wisely, can create a brand's reputation.

When it comes to selecting fonts, never take it for granted. Let me tell you a few useful tips that might help you to go for the perfect fonts for perfect packaging.

Where to get the best free font

Fonts Should Be Unique

The primary goal should be to stand out tall among others. You have thousands of options that you can select to make your packaging extraordinary. The fonts should be unique enough that a customer instantly gets an idea about your product and brand.

Think outside the box and experience different fonts to get your hands on the right one.

There are a number of popular fonts that you can choose for this purpose but I recommend that you go with univers font, which is unique and will complement your brand. It will not only help you make your brand popular but also make a clear visibility in your buyers’ point of view.

Creating Hierarchy and Guiding Attention

By use of different font sizes and weights, one can direct the customer’s attention to the most important information – the name of the company, product description or special offer.

This could be used to evoke emotions among potential buyers as well as create an emotional bond with them.

A Font Should Define Your Product

You should always go for such fonts that better describe your product and brand. For instance, if you are selling protein products, then you should use serif fonts that are bold and unique. On the other hand, if you want to keep the font simple yet attractive, you can choose sans serif fonts.

Being a professional designer, you should know if either your packaging demands a bold and daring style or if you want to make the content written on the packaging easy and simple to read. It will help you to select the right one.

Assess Fonts in Context

At the point when you're scanning for text styles ensure you're not merely utilizing the great "abcdef" to choose whether or not it works. Continuously assess textual styles in setting, that is, input the real words that will appear on the packaging into your text styles program and search through the different fonts with those particular words.

A few fonts have one of a kind subtlety on specific letters, or the letters fit together contrastingly in a different combination. Hence, it's critical to assess the fonts with the exact words you'll be utilizing it for.

Selecting the Font

If you want to save your money, you can always find free fonts online from reputable and trustworthy sites. From those sites, you can download your required font for installation and later use it on the packaging to make it look versatile and captivating. Various sites are available that sell free fonts.

However, free doesn't mean they are better to use. Sometimes free fonts lack a few characteristics, so before choosing free fonts, consider that point in your mind. If you want to avail of all the benefits, then various sites are available that sell fonts at a limited cost.

Conclusion

Picking the correct brand font for your packaging is such an important aspect of making a remarkable and essential unpacking experience for your clients. Whether you go for free fonts or paid fonts, you will get several options that you can utilize to make your packaging amazing.

Whenever you decide to create your packaging, consider the factors mentioned above as they will help you to make something extraordinary that will get the user's attention.

With the right font and design that jumps out at you, your packaging will not only stand out but effectively tell your brand story. Forget about being boringly monotonous; let typographic power loose so that your product takes center stage on the shelf!

All designs and trademarks are the property of their respective companies and are being shown for educational purposes only.