3D packaging is a design trend that is becoming more popular as the years go by. No longer content with simple 2D designs, consumers want to see images that pop off the label. That’s where 3D design comes in.
For starters, you’re going to want to research and find some of the best package design companies of 2020 to help you create your new unique dimensional packaging. There are several ways to incorporate 3D into a great packaging design, but the trend is still relatively new and many companies will need a bit of inspiration. Read on to find out how you can add 3D elements to take your packaging to the next level.
Appeal to the Sense of Touch
3D isn’t just about what a consumer sees, it’s about what they feel. And touch can be an extremely important factor in the purchasing decision.
You can add tactile elements by using raised letters and images. Put a thin sheet of material over the raised area to enhance the 3D look.
Add 3D Elements to Your Products
Some designers give their product a 3D feel by integrating real 3D elements into their package design. Think of kids’ products with small toys on the top and bottles with stoppers that pop. In some cases, the box themselves can be a 3D feature. For instance, how cool are headphones that come in a headphone shaped box?
Dress up the Interior
If you have clear packaging, this can be a great opportunity to create a 3D look that works especially well with beverage label design. You can put elements inside the packaging that makes it look as if they are living inside a display case. This type of ship inside a bottle look is sure to stand out on grocery store shelves.
3D Printing
3D printers can also be used to print label graphics that will pop right off the products. You can integrate colors to make your images and lettering really stand out. Putting bright colors against a dark background will add to a 3D effect.
Using Holograms
Holographic packaging is another trend that is gaining momentum. While some packages have an overall holographic effect, others have images that look as if they rise off the page. Either way, this type of packaging provides the sense of an additional dimension that gives it a 3D feel.
Going 3D is a great way to get your packaging noticed to increase sales and visibility. If you are looking for 3D renderings San Diego, Lien Design is the way to go.
Lien Design is a graphics and design company with years of experience in the industry. They are on top of the latest trends and will always give your products a look that pops. If you are looking for 3D images or any other distinct design feature, they have the knowhow to make it a reality.
3D is an awesome design packaging design feature that has been gaining in popularity and it doesn’t see to be going anywhere. How will you be using it to take your products to the next level?
Written by ©2020 Lien Design
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