How the Right Packaging Design Can Boost ROI

Best packaging design in San Diego, California.

Business is all about boosting ROI. It’s about making wise investment choices that will get you your money back and help you grow your company.

Great packaging design weighs heavily into ROI. In fact, in a blog post for Nielson, Randall Beards called packaging “the small investment that brings big returns”. He notes that once a smart packaging choice has been made, it can continue to boost revenue for years to come.

If you are looking to increase your ROI with innovative packaging, here are some things to keep in mind.

3D Packaging Design Taking the World by Storm

3D packaging is a design trend that is becoming more popular as the years go by. No longer content with simple 2D designs, consumers want to see images that pop off the label. That’s where 3D design comes in.

There are several ways to incorporate 3D into a great packaging design, but the trend is still relatively new and many companies will need a bit of inspiration. Read on to find out how you can add 3D elements to take your packaging to the next level.

Is Your Company's Branding Ready for the Holidays?

The kids are back in school, there’s a chill in the air and Black Friday will be here before you know it.

It may seem early to start thinking about your holiday dessert packaging design, but the truth is, most companies should start planning the changes they are going to make as early as July. The holiday seasons are crazy and companies that plan in advance will have an advantage when it comes to staying on top of their game.

If you are looking for inspiration for your holiday logo and holiday packaging design, here are some great ideas.