The kids are back in school, there’s a chill in the air and Black Friday will be here before you know it.
It may seem early to start thinking about your holiday dessert packaging design, but the truth is, most companies should start planning the changes they are going to make as early as July. The holiday seasons are crazy and companies that plan in advance will have an advantage when it comes to staying on top of their game.
If you are looking for inspiration for your holiday logo and holiday packaging design, here are some great ideas.
Pops of Color:
While some brands might choose to overhaul their entire design by creating a festive red and green explosion, a more elegant and lower maintenance approach is to add subtle touches of color. Deep green or red will lend your products a festive air without radically changing their appearance.
Black and gold also work well as colors that lend a celebratory vibe while still being understated.
Embrace Minimalism:
Minimalism is all the rage, but embracing that theme during a time that is hectic and loud can be difficult. However, it is doable.
Think of simple prints, elegant fonts and toned colors that will create a subtle festive mood.
Hot Stamping: Hot stamping is a method of laminating a particular part of your design with glowing foil. You can add hot stamping to your brand’s logo or use it to create a festive symbol to give your products a holiday flair.
Embossing:
This is a technique that creates a 3D effect on the surface of your package. It elevates the look of your product and works well with hot stamping to provide a luminescent and festive effect.
The Scandinavian Sweater Design: If you are not familiar with this type of design, just think of the design that is present on so many ugly Christmas sweaters. On their own, they can give your products an attractive, folksy look that works well when incorporating snowflakes, pine trees, reindeer and other holiday images.
If you are looking to update your packaging for the holiday season, you may want to seek the help of a professional brand design firm. An expert will be ideal when it comes to executing these ideas.
Lien Design is a company based out of San Diego, CA. Their years of experience have seen many of their clients through the holiday season helping them come up with unique and festive designs that made their products stand out from the rest.
The holidays will be here sooner than you think. Make sure you are prepared with a unique packaging design that is sure to drive sales this season. Good luck getting your products under more trees and inside more stockings than ever!