If you work as a designer, you need to be creative. Coming up with unique graphics, campaigns, web design and branding is essential to your luxury package design. Every brand you work for needs to stand out from the competition.
But in a world where it seems everything has been done, it can be challenging to do something that is completely original. What’s more, issues that are affecting your personal life can get in the way of your creativity. So, where can you find inspiration? The answer? Mood boards.
What are Mood Boards?
Mood boards are physical or digital collages that arrange materials, text and other design elements into a format that’s representative of the final design. They can provide inspiration throughout the project and keep you in line to maintain a consistent aesthetic and style throughout. They give you an idea of how the finished product will look so you don’t waste time and money on something you or your client won’t be happy with.
They can also help convey ideas to your clients and coworkers.
Where Do You Find a Mood Board?
Mood boards aren’t something that can be purchased. Rather they are made by the designer.
Designers can create their mood boards in a number of formats. Some create theirs digitally while others use physical collages. Photoshop and other software programs can also come in handy in their creation.
What Do You Include on a Mood Board?
Designers can include a variety of elements on a mood board which may vary according to the project they are working on but here as an example of what’s often used:
· Images
· Text
· Colors
· Textures
· Explanations (these can add context to the elements)
Finding Inspiration for Your Mood Board
A mood board can provide inspiration once its up and running but when it is just a blank slate, it can be intimidating. If you’re having trouble finding the inspiration for what to put on your mood board, there are plenty of ways to get those creative juices flowing.
Color swatch sites, typography galleries and just looking at other physical objects can work to provide you with inspiration. You can also browse social media and design blogs to look at what others are doing and create original ideas from there.
Mood boards can be useful for designers, but if you are a business owner, who does not have a design background, they may not be enough to help you create the designs that are right for you. If this is the case, you will want to consult an expert.
Lien Design has years of experience in the field of branding and graphic design. This San Diego food packaging design company is known for hitting it out of the park time and time again with their out of the box thinking. Their unique ideas are sure to help your brand stand out from the competition.
A mood board can help you come up with great ideas for your marketing and branding. An expert can help you execute those ideas in a way that will appeal to your target audience to drive those conversions. Using both tools, you will have an effective strategy to ensure your success in this competitive world of business.
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