Common Design Mistakes that Brands Should Avoid Making

Design is a very important part of branding and it should not be overlooked. When creating a branding strategy, it is important to plan carefully as there are several pitfalls your company may fall into that can end up causing more harm than good. Here are some we can think of.

Controversial Logos:

We all want create a logo that stands out but a logo that offends people will get your business noticed for all the wrong reasons. One example is when the London Olympics unveiled a logo meant to have a graffiti like look. However, many found the logo to more closely resemble a Nazi swastika.

Impulse buying; everyone’s done it before…you go to the store focused on buying one product…and then suddenly you find yourself spending money on something you never thought you’d end up purchasing. Decisions made while impulse buying can be good or bad, but, either way, it can be an advantage for both consumers and marketers, to understand the science behind impulse buying. California graphic design and branding company, Lien Design, understands what it takes to make shoppers more likely to impulse buy, and they can help companies use that to their advantage.