Impulse buying; everyone’s done it before…you go to the store focused on buying one product…and then suddenly you find yourself spending money on something you never thought you’d end up purchasing. Decisions made while impulse buying can be good or bad, but, either way, it can be an advantage for both consumers and marketers, to understand the science behind impulse buying. California graphic design and branding company, Lien Design, understands what it takes to make shoppers more likely to impulse buy, and they can help companies use that to their advantage.