Thou shalt create a recognizable face for your company. That’s probably one of the big ones in the top Ten Commandments of branding...and a company’s name is the single most identifiable component of a brand. That’s why making the decision to change your brand’s name is one that should not be taken lightly. However, there are times when a change becomes necessary. In this article, we will look at some situations that may call for a brand name change. Thinking of making a brand name change but not sure if it’s the right move? Consult the experts at San Diego graphic design and branding company Lien Design.
As stated previously, changing the name of your company or brand is a big decision, but sometimes it’s a necessary one. A company can grow in ways so that the name no longer defines what it does. The name can also become dated and cliché. Some brand names may be optimized for Yellow Pages visibility, a medium that is rarely used today. But the bottom line is the bottom line...if your brand name is slowing down sales, it’s time for a change!
Once a company has determined that they need a brand name change, they have to think carefully about a replacement. Some things to consider is that a brand name should set an expectation of what the brand does and what it’s like to work with the company. It should also encapsulate the personality and value of the company and help them to stand out from the competition.
Domain names are another thing to consider when selecting a company name. A lot of .com names are already taken. They can be purchased from a domain reseller, but this can be an expensive proposition. Companies are advised to be creative when choosing a domain name. Adding small words can make the domain name memorable and fun while still making the brand recognizable in the domain and eliminating reseller costs.
Once you have chosen a name, work carefully to bring that name to life. Work with the design to figure out a way to visually convey the personality and style of the company. Work carefully with a logo creation company. Think about creating logos and mascots and how you can use those elements to help customers identify the brand and what it represents.
Changing your brand name is a big step, but sometimes it’s necessary to the life of the business. If you think it’s time for a change, consider what image you want your business to project. Think of something that’s going to catch consumer’s attention. Work carefully with logo and design, and, most of all, have fun with it. Consult experts like California’s Lien Design to find out how a new brand name can work for you.
Written by ©2018 Lien Design