Imagine walking through a busy store with lots of drinks on the shelves. You find a label with bright colors and a unique design. The label design makes the product stand out.
A great label can make a product look as good as it tastes. If you're looking for ideas on what makes a great label and beverage packaging design, read on. This blog post will show you how effective beverage labels can help you attract customers in the competitive market.
Why beverage packaging design is important for any business?
The key purpose of the beverage label design is to serve two purposes:
To inform
To persuade the customers
The beverage label design is the first impression and a great marketing tool. Here is why you need it:
Increase Product Recognition:
Your label is a great way to make your product stand out in a crowded beverage market. It is important to remember that your logo and other design elements should be unique and easily recognizable so customers can remember your product. Do not overload customers with too much info on your product label designer. Instead, try to get your message across in a clear and concise way that effectively communicates your brand identity and key selling points.
Improves brand image:
Your brand and identity are what makes your product stand out. A distinctive and well-designed beverage label is something your customers can spot straight away, and it helps them connect with your brand. It also shows what your brand stands for and where it's going. Here's what your label should show:
Colors: Pick colors that match your brand's personality
Fonts: Go with the fonts that are easy to read.
Iconography: Make sure you use symbols that fit with the overall message of your brand. It is important to keep the brand image consistent across all packaging to create a strong and reliable brand that customers can trust.
Builds credibility with innovative designs:
Your potential customer would often look for credibility as it is common human psychology not to go with unfamiliar products. It is where legible ingredients, nutritional facts, and contact information can help build trust.
Customers look for labels that show if a product is organic, vegan, or non-GMO to back up any claims. Make sure that your bottle design meets all the rules when selling your own brand of drinks. It will help your product look more credible and attract more customers.
Create great customer experiences:
Beverage labels that are creative and eye-catching can make customers more excited about buying your product. That is why customer experience is important when buying products. Use creative designs to create a unique and memorable experience.
Adding a QR code, the URL of your website, or using social media links can help customers engage with your brand. However, it is important to follow the best practices when designing your labels and packaging.
Choosing the Right Bottle
The shape of the bottle plays a key role in how the labels will stick and work. Consider the different types of bottles that may affect the design before designing the label. Then, you can find out the bottle that is best suited for labelling and product needs.
Round Bottles:
Go with wraparound labels for full coverage all around when using round bottles like a standard wine or beer bottle. Remember that these labels work best with bottles that have mostly straight sides. The label might not stick evenly and could wrinkle if the sides of your bottle are curved or tapered.
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Flat Bottles:
It is best to use separate front and back labels for bottles that have flat sides. This approach ensures that your brand and product information is clearly visible from all angles, regardless of how the bottle is positioned.
The Shoulder:
The shoulder of the bottle can be a tricky area for labels as it is where the body curves into the neck. Consider how your label will interact with this curved area. Design your label to follow it smoothly or the constant curve. Alternatively, make your label short enough to avoid the shoulder entirely. Experiment with shapes and sizes to ensure a good fit while maintaining a great look.
Beverage Bottle Label Design Considerations
Beverage bottle labels are more than just a pretty face. Consider these key factors to create a good label.
Material: The material you choose is an important part of label design. Paper labels are a great choice for disposable products, but remember that you don't use them for drinks that might get condensation, such as beer. Instead, vinyl labels are water-resistant and durable, and ideal for products that might get splashed.
Finish: The most popular options for label finish are matte and glossy. A glossy gives a bright and shiny look, whereas matte gives a sophisticated fingerprint resistance. Since the finish can set the tone for your brand, you need to think twice before you make the decision.
Clear Labels: Clear labels are the clear winner for bottles that want to flaunt their content. These kinds of labels help to keep things clean and modern so that the product can speak for itself. Not every bottle looks good with a see-through label. A clear label looks good on golden honey but not on dark red wine.
Design Your Beverage Bottle Labels With Lein Design
The beverage label design should be out of the box and win the eyeballs of customers to boost sales. It is what will make the product stand out in the competitive market.
Start your custom beverage bottle label design with Lien Design. We help you create winning labels so that you can transform bottles into masterpieces that win customers.
Make your beverage stand out with custom labels from Lien Design! Explore Lien Design Google reviews and start your design journey today!