If you are an entrepreneur, the custom design packaging of your product is something that requires special attention. After all, this is part of what will attract a customer to your product, and it will also serve to protect the contents.
But it’s not just the packaging that is important; it is the unboxing experience as well.
When customers receive a new product, there is an element of excitement in taking it out of its package. It is up to the company to make this experience as special as possible. Doing so can build loyalty, help tell your company story and if a customer is really impressed, they might just film the unboxing experience and post it on social media helping to promote your product even more.
Now that we know how important the unboxing process can be, let’s look at some things we can do to make the process as special as possible.
1) Use Branded Boxes:
The unboxing experience is all about the customer, but you want to remind them who is behind the experience. Using a branded box with your organic food label will remind them of your company every step of the way.
2) Use Unique Packaging Material:
Attractive material can be used to make your product stand out. Instead of merely using peanuts to protect your package, try using colorful shredded streamers. However, it is important for companies to use a material that is environmentally friendly. Not doing so can cause them to lose brownie points with their customer base.
3) Think of the Product Presentation:
The way your product is presented will be another important factor in the unboxing experience. Using attractive packaging design to hold your product in place can be a good way to ensure that your product will look neat and presentable. If you have multiple products in one container, think of arranging them so they complement each other nicely.
4) Include a Free Sample:
Everyone loves free stuff! Imagine how the unboxing process will be enhanced by the customer receiving an unexpected goodie in their box.
5) Add a Personal Touch:
Think of putting a card in your box to personally thank the person for making a purchase. Your products can also include general messages like ‘have a good day’ or ‘we love our customers’. This is a great way to put a smile on your customer’s faces and let them know you care.
It takes a lot of out of the box thinking to make the unboxing experience unique (no pun intended). If you are looking for a graphic packaging design company in California to help you provide a great unboxing experience for your customers, Lien Design can help.
Located in San Diego, CA, Lien Design has years of experience in all aspects of branding and packaging. Their creative ideas have been used to set their client’s businesses apart from their competitors. Let them help you come up with packaging that your customers are sure to love.
The unboxing experience is something companies are focusing on more as a way to set them apart. Stay on top of the competition by making your packaging fun and unique. We can’t wait to see the ideas you come up with.