These days, businesses are paying closer attention to the aesthetics of their packaging because consumers are becoming savvier with their purchasing decisions. A brand’s attractiveness is enough to sway customers, so the package design for a product should be eye-catching, enticing, and convey the brand’s core values. Your rivals are paying close attention to how you package your products, and they’re spending lots of time and money on their own.
Do you ever take the time to consider how your product is being packaged and how that design can positively (or negatively) affect your sales? Do you need help marketing your product and want to learn more about the benefits of quality packaging design?
The typeface chosen for a brand is arguably one of the most important components, although it is frequently neglected during development. Choosing the right typeface to use on your packaging design sends a powerful message about the brand and its values.
Following are some of the most important aspects to keep in mind when selecting a typeface for professional-quality packaging design. Let's delve into this fascinating topic!
Why is package design so important?
Package design is the process of creating a brand that encompasses all of your product’s core values and benefits, and displaying them on the front of the package in an eye-catching and functional way. Many businesses are starting to realize the potential of marketing strategies on packaging and this fascinating topic has progressed to a new and thrilling level with larger companies spending millions on developing the perfect label design.
Top marketing minds agree that appealing packaging can sway consumers' purchases. Many buyers decide to buy a product based only on its packaging and presentation. That's why it's so important to zero in on the best packaging design.
Why does font choice matter on product packaging?
Typefaces are an integral part of the design process. Every brand's commercial objective should be reflected in the product packaging design. Great font choice provides the ideal style for your product packaging and produces a terrific impression to its clients if done correctly.
The typeface used on the package should be appropriate for the brand and its aims. If you're the owner of a brand, paying close attention to this detail will help you turn casual browsers into devoted customers.
Businesses constantly seek out ways to improve their product packaging by making it more interesting and unique. Instead of shopping at brick-and-mortar stores, many customers are now preferring to use online marketplaces. So, a well-executed packaging design can leave an even more favorable impression on consumers.
Choosing the right font for your package design: 3 Crucial Tips
Having attractive packaging is a must for every brand. Designers must carefully choose the typeface when crafting packaging that conveys the company's brand to buyers. Here are some important tips for picking the best font for your packaging design:
1) Type of Font:
First, you need to think about the font style for your packaging design. As you are showing your brand image in this form of design, you need to catch your customers' emotions.
To understand the psychology of these typefaces, here are four popular categories of fonts.
Serif Font:
Serif is considered an older and more classical form of font. For lengthy passages of text, serifed fonts are especially helpful. The text is easy for the eye to scan because of the serifs. Numerous serif fonts have exquisite designs and give whatever piece they are utilized on a unique flair. For better legibility, serif fonts are typically used in books, newspapers, and magazines. But can also bring a more traditional flair to packaging design, and are a good choice when you want your brand to convey experience and trustworthiness.
Sans Serif Font:
Sans serif typefaces are more contemporary than serif typefaces. The French word “sans,” which means “without,” is used to describe them since they lack the strokes that set a serif typeface apart. Sans serif typefaces are frequently employed to represent something tidy, simple, approachable, or contemporary.
Supreme font Arial, Akzidenz, Helvetica, Open Sans, Calibri, and Verdana are a few of the most widely used sans serif types. Because screens have lower DPI (dots per inch) than paper, sans serif fonts, are frequently employed on the web for lengthy passages of text.
A sans serif typeface can be a great option if you want to project a warm, inviting vibe. Many businesses use sans serif typefaces to convey an image of being young, cool, and informal. This typeface genre is frequently used by start-up and tech companies to communicate their relatability and cutting-edge aesthetic.
Decorative Font:
Fonts that are referred to as Decorative (aka Display) have a lot of artistic character. These typefaces are elaborate renditions of other font types such as sans serif, serif, script, etc.
Using a fancy font serves the purpose of standing out from the crowd. In order to define a brand, decorative typefaces are frequently employed in headers, book covers, billboards, and posters.
The effect Decorative fonts can have on a brand can vary according to the diversity of possibilities available. Whether it’s a classic stenciled script, a sophisticated calligraphic font, or a thick slab-serif, decorative fonts can draw aesthetic inspiration from a variety of styles.
The best course of action when using a decorative font is to decide on the mood you want to convey before choosing your font. For instance, you’re not likely to use a high-tech, bulky decorative typeface if you’re going for elegance.
Script:
The foundation of a script typeface is hand-lettering using a brush or a calligraphy pen. They have a special fluid stroke component to them.
A script typeface exudes an air of elegance, style, creativity, and carefreeness. It is further divided into Formal and Casual Scripts and has a variety of moods and traits associated with each. When used appropriately, script fonts can be very attractive. They impart a sense of romance and grandeur, making them ideal for high-end, traditional, and classic packaging design.
2) Size of Font:
You also need to decide the size of different words in the design of your package design. All the essential words in your packaging design should be sized in a hierarchy to make it easy for the consumer to scan your label design and get the crucial information first. For instance, the brand name should usually be the most prominent, and other critical brand messages should be readable, but secondary.
Package design hierarchy is one of the key design principles that make up a successful package design. The hierarchy of your package design determines how important it is to prioritize communication on the package. It consists of the features of your product, your brand's identity, and any further communications or necessary statements that consumers should be aware of.
3) What is Necessary:
Finally, you have to decide what the actual content for your packaging design should be. You should include only the necessary information about the product and the brand.
The customers should understand everything about the product inside the package by observing its packaging design quickly. So, you need to add enough information about the product according to the available space on the box, but not so much that the consumer is overwhelmed.
Final Thoughts
Understanding font psychology is crucial in this situation. Customers today are savvy enough to research many brands from numerous brick-and-mortar stores and online sellers. As a result, you must exercise better judgment and protect your brand's message and core benefits in your designs.
Written by ©Lien Design 2022
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