Good food packaging design will serve several purposes. It will provide an easy way to open, close and even use the product. It will protect the product and also provide the consumer with relevant information. But perhaps most importantly, it will catch the eye of the consumer to promote sales.

When creating package designs for products, it is essential to note that the elements you use in your packaging will work on a psychological level to attract consumers. This article will provide some insight on the tactics you should use to appeal to customers on an emotional level.

Color:

The color you use for your product packaging will affect the way it works to attract customers. You want the colors to be eye-catching, but more than that, you want them to evoke certain emotions which may differ depending on your brand identity. For instance, red inspires passion, blue is relaxing and soothing.