In this more and more enlightened day and age, people are becoming more accepting of gender fluidity. Trans and gay communities are more widely embraced. Recognition is not only appreciated by the LGBTQ communities, but by much of the millennial generation that supports them. Hence, there is a call for brands to get on board by using techniques that are more gender-neutral.
The need for change is most essential in the beauty and fashion industries. Brands need to get on board with package design expertise, web design, and marketing material that recognizes the change in tides. Here are some adaptations they should be making:
The Package Design
Traditionally, packaged goods have been made to appeal to either the female or male sex. This can be seen in the color schemes used, the shapes of bottles, and box graphics incorporated in the package design.
Today, genderized packaging is losing its appeal in favor of neutral colors and architectural, minimalist designs that will appeal to any gender.
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It is not only the way the products are branded, it is the products themselves that are changing. Beauty product and clothing companies are changing their offerings to include cosmetics and skincare that appeals to all genders and ethnicities.
Designers are also coming out with high-end colognes that can be used on people of any sexual preference and orientation.
The Spokespeople
Brands are also embracing gender fluidity in the models and spokespeople they are using to represent their products. Ellen DeGeneres may have been an unlikely Cover Girl but now the cosmetics company has taken it one step further by introducing their first-ever cover boy. James Charles is set to star in several print and digital ads advertising their new mascara, So Lashy. Victoria Secret has also announced their first trans model, Valentina Sampaio.
The Branding
The branding strategies used are also moving away from their gender-specific boundaries. No longer will items be advertised as being ‘for him’ or ‘for her’. Now they are ‘for you’ or ‘for us’.
Clothing brands are getting on board by producing unisex styles. Children’s clothing brands have removed gender labels from their clothing and many are releasing gender-neutral collections.
The world is becoming more accepting of gender fluidity and brands must get on board. If you feel like your branding needs an update, Lien Design can help you get a whole new look for your package design.
Lien Design is on top of the latest trends and they know what type of California package design will have universal appeal. They will use their expertise to ensure your brand stands apart from its competitors. They will give your company a fresh new image without alienating your customer base.
Getting onboard with modern sensibilities will help your company grow. Lien Design’s years of package design experience will ensure you are on the cutting edge when it comes to providing mass appeal across genders and generations. Where you take it from there is up to you.
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