In this more and more enlightened day and age, people are becoming more accepting of gender fluidity. Trans and gay communities are more widely embraced. Recognition is not only appreciated by the LGBTQ communities, but by much of the millennial generation that supports them. Hence, there is a call for brands to get on board by using techniques that are more gender-neutral.
The need for change is most essential in the beauty and fashion industries. Brands need to get on board with package design expertise, web design, and marketing material that recognizes the change in tides. Here are some adaptations they should be making:
The Package Design
Traditionally, packaged goods have been made to appeal to either the female or male sex. This can be seen in the color schemes used, the shapes of bottles, and box graphics incorporated in the package design.
Today, genderized packaging is losing its appeal in favor of neutral colors and architectural, minimalist designs that will appeal to any gender.