Makeup and skincare products are designed with one goal in mind… to make people look more beautiful. Therefore, it makes sense to have a beautiful premium package design to go with it.
People that buy cosmetics may be looking for a product that promises luxury, they may want one they can count on to use all-natural ingredients or they may have other priorities that come into play when searching for that perfect product. Either way, you want to make your packaging express what your product has to offer.
Here are some tips that will help you make your cosmetics packaging attractive to consumers.
Single-Serve Packaging
Busy, on-the-go people will want a product that is compact and fits easily in their bags and purses. A small or single-serve package will be perfect for people who want to do quick touchups while in transit.
Eco-Friendly Packaging
With an emphasis on the environment, people are specifically looking for products that use eco-friendly methods in their products and their packaging. Using sustainable materials will make people more likely to buy your cosmetics and it can also help you save a pretty penny.
Unique Shapes
A product that has a uniquely shaped package may not even need a box. Think of using original shapes, bold colors or a clear layout so that people can actually see the product before buying it.
Luxury and Durability
If you are going for a high-end appearance, you will want to use products that will give off an air of luxury and durability. Materials such as glass, wood, and metal will be perfect and will work well with colognes, perfumes, and lotions.
Functionality
Products should be easy to use, and this should come through in their packaging. A hand pump or a squeeze bottle are both signs that a product will be convenient for on the go use.
Color
Color is a great way to attract people to your products. When it comes to cosmetics, bold tones will work well but jeweled tones and metallics are also stand out favorites.
If you are in the cosmetics industry and looking for a cosmetic package design that will help your product stand out, Lien Design can help.
Lien Design is a packaging design studio with years of experience in the field of branding, packaging, and graphic design. They are on top of the latest trends and they know what consumers are looking for when browsing retailers’ shelves for products that suit their needs. Their award-winning services will help you boost your bottom line.
Cosmetics are an important part of many people’s beauty routine. Be sure you are doing all you can to make your products stand out with unique packaging. Lien Design is sure to help you find a package design that is perfect for the items you are selling.
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