Product design is an essential element when it comes to making products attractive to consumers. The design should be eye-catching and it should say something about what’s inside the package.
When you create a juice bottle design, you want something that will be fun, express a healthy image, and complement the beverage. Premium packaging design companies are constantly pushing the envelope to design cutting-edge beverage design that will pop off the shelf and into the consumer’s shopping cart. Here are few ideas and guidelines to help with your next juice bottle label design.
Kid-Friendly
Many juice companies are trying to market to kids by advertising their drinks as a soft drink alternative. To achieve their mission, they are manufacturing small, single-serve bottles with a round design that makes them easy for kids to hold.
Screen Printing
While a great juice bottle label design can set a product apart, many manufacturers are foregoing the labels and printing on the bottle itself. This provides a sleek presentation and a sense of transparency. The clear look means it’s all about the juice.
Minimalism
Minimalism has been trending in the food packaging space for some time. When it comes to juice bottle design, it’s still reigning supreme. Companies that favor this look are offering only the most basic information and shying away from adding large amounts of text to their product packaging.
Caps that Match the Juice
Juice is usually sold in a clear bottle. Have fun with your design by providing a cap that is the same color as the juice.
Custom Fonts
Custom fonts are always a stand out. Cursive scripts and hand-lettering provide a personalized experience that will make your product unique.
Illustrations
Every picture tells a story and stories are great for helping you connect to your customers. A few graphics will not only make your product look great, but they will also be the basis for a relationship that can last for years.
Vintage Design
A vintage graphic design creates feelings of nostalgia that will make customers feel more attached to your product. It will take them back to the days of old-fashioned lemonade stands, purity and innocence.
Photography
Photography is a newer trend in juice bottle design but you can hop on this trend early to make your products stand out. Add pictures of real people or objects to give your product a unique look.
Eco-Friendly Materials
This is not a new phenomenon, but it has become increasingly prevalent in recent years. It is no longer an optional extra for businesses to consider the environmental impact of their packaging. It is now a necessity. Environmentally conscious consumers are taking note of your organization’s carbon footprint.
Geo-Strap Base
The geo-strap base, introduced in 2019, represents an innovative plastic bottle design that shifts weight out of the base of the bottle and distributes it more evenly into the shoulder. The result is a lightweight, sleek, and clear bottle that is resistant to denting and overfilling. This not only guarantees the safe shipment of your product, but it also enhances its visual appeal on the shelf.
Chromatic Caps
While a clear plastic bottle may be an effective way to showcase the consistency and natural color of your juice, it is essential to consider how to make your product stand out on the shelf. One emerging trend is the use of a chromatic tamper-evident cap that complements the label and juice color. While it may seem inconsequential, the addition of a small amount of color could prove to be a crucial factor in attracting consumer attention and influencing purchasing decisions.
If you are looking for a great beverage design label, call Lien Design first. They have years of experience in the fields of product packaging and label design and are always on top of the latest trends. They are sure to give your juice packaging a look that is modern, fresh, and appealing.
The world of packaging is constantly changing. Lien Design will make sure your packaging is doing all it can to attract and maintain your customer base. If you are thinking of updating your company image, call them first.
All designs and trademarks are the property of their respective companies and are being shown for educational purposes only.