A picture tells a thousand words. The pictures a business uses on their web page design and social media tell consumers a story. They make content more engaging and they break up text to boost readability.
But if your pictures don’t look professional, they can do more harm than good.
A low-quality picture, or possibly worse yet, a stock photo can make your company look bad. Subpar photography makes it seem like you didn’t take the time and effort to make your content look good. And if you don’t want to invest time and money in your company, why should anyone else?
Here are some other reasons why quality professional photography is so important.
1: It Helps SEO
There are many factors that come into play when it comes to boosting SEO and images are one of them. A good image that is properly labeled will help you rank higher on search engines. It can also keep users on your page longer increasing the chances that they will buy your products.
2: It Represents Your Brand
Great brand photography provides insight as to what your company is about. With that in mind, businesses should avoid using stock photos that don’t offer a personal perspective. Rather, they should use photos that represent their brand making sure to include behind-the-scenes shots that are unique.
3: It Boosts Engagement
Have you ever published a text-only post on social media and gotten little to no engagement? Try adding a photo. You are guaranteed to get more likes and comments.
People love pictures. The visual element will start a conversation which is the best thing you can do when you’re trying to promote a product or service.
4: It Can Be Used in a Variety of Mediums
Photos can be used in so many ways. They can be used on social media, on websites, listings, and more. Their ability to be shared across a variety of platforms gives you more bang for your buck.
5: It Tells a Story
Have you ever tried to explain how to use a product or service to another person? It’s not easy to do.
Now try adding pictures.
A picture provides a full story and it can be useful in explaining how to use a product service, telling your company story or making a point in an article or blog.
Quality Counts
Pictures are great for telling a story, boosting engagement and getting a reaction, but only if they are good quality. Posting a picture that is poor quality makes it seem like your brand didn’t the time and effort to representing itself properly. Customers who see these pictures may assume that your business follows suit with substandard service and products.
Many entrepreneurs may try to take care of their own brand photography. This will require them to get expensive equipment and spend time setting up photo shoots only to end up with images that still don’t cut it. Outsourcing is a more time and cost-efficient option for creating amazing brand photography.
If you’re looking for a service that provides top notch brand photography, Lien Design and Jeff Rodriguez Photography come highly recommended.
Lien Design works with established photographer Jeff Rodriguez to provide photography and 3D renderings that are on the cutting edge. Whether you’re looking for great product photography or appetizing food photos, the team combines Lien Design’s knowledge of the latest graphic and brand design trends with Rodriguez’s artistic ability to show products and services in the best light possible. The end result is photography that’s lifelike, unique and connects with your target audience.
Your online content is only as good as the images it displays. Don’t trust your photography to anything less than an expert. Contact Lien Design to get the great-looking shots that will impress your customers.
Written by ©2021 Lien Design