Product packaging is very important. An amazing package design will make your product look interesting so customers will be more likely to take notice. It also helps promote your image and brand.

The unboxing experience also plays an essential role. If you add design elements to the interior of your package, customers will have fun unwrapping the product making it more memorable and making them more likely to return as a loyal customer.

One way to enhance the unboxing experience is by including a packaging insert. These are informative cards that tell a customer more about your product. Read on to find out how you can use them to help your product stand out.

Educate Your Customer on How to Use Your Product

Inserts can be used to let your customer know how to get the best use of your product. For instance, if the product is related to the food industry, you can use the insert to provide recipes that can be made with the product. If the product is a toy, you can list various ways the customer (or the customer’s child) can play with the toy on the insert.

Provide a Warranty

Inserts can also provide valuable warranty information. A warranty is a feature any customer will appreciate.

Brand Promotions

You can use inserts to promote your brand. Stickers can be inserted and used as promotional items. You can also insert catalogs that let customers know what else your brand has to offer.

Boost Social Engagement

You can include inserts that boost social engagement. While some inserts can simply list all the ways customers can engage with you on social media, others might invite them to join in a sweepstakes by posting certain pictures and hashtags on their account pages.

Ask for Customer Reviews and Feedback

An insert can also be used to remind customers to leave reviews and feedback for your brand. You can simply ask customers if they were happy with your product and encourage them to leave a review on the sites you are listed on. Alternately, you can use the card as a way to get feedback making them into questionnaires that can be filled out and sent back to your company.

Packaging and unboxing play important roles in the customer experience. The right inserts can put your brand over the top.

If you are looking to improve your packaging by providing inserts or through any other means, Lien Design can assist you in taking your design to the next level. They have years of experience in the field of packaging design San Diego They are on top of the latest trends and will provide you with a package that will make you stand out from your competitors.

Custom design packaging is an essential part of the customer experience. A package insert can add value to your packaging and your product and brand in general. What direction will you be taking with your design elements?