The coronavirus has thrown all of us for a loop. Now that a vaccine is on the way, we are all breathing a sigh of relief. But the trauma of the event has left us with a lasting impression that may affect buying decisions in the future.
When it comes to packaging design expertise, brands need to be considerate of people that are slowly adjusting to life after the pandemic. This calls for an emphasis on health and safety. If your designs aren’t doing all they can do send a positive message, an update may be necessary.
This article will review the elements of a packaging design that sends the right message so you can find out if yours checks off all the boxes.
An Emphasis on Health and Safety
The pandemic has made us all more aware of health and sanitation. Companies can make the most of this mindset by clearly advertising the benefits that are offered in their package graphics. Antibacterial properties should be in the foreground. Healthy ingredients should be prominently featured. Any way your product can encourage safe socialization should be included.
People also want to make sure packages are germ-free when they enter their homes. Therefore, you should avoid packages with open cutouts that may compromise their hygiene. And while germs can live for 24 hours on cardboard, they last 2-3 days on plastic. This makes cardboard a safer and eco-friendlier choice.
You can even include an insert in your packaging explaining the steps you’re taking to keep your product safe.
A Focus on Adding Value
When it comes to branding, you always want to illustrate how your product can add value. In times of crisis, there are so many ways to offer relief.
For instance, the pandemic has caused many people to eat at home. They may become bored with their recipes. If you are offering a versatile food product, your packaging should illustrate the many ways it will allow them to create different meals.
If the product offers any type of stress relief, this will also go a long way in getting it to sell during anxiety-ridden times.
Make it E-Commerce Ready
With so many people stuck at home, e-commerce is booming. If your product isn’t available online, now’s the time for a change.
E-commerce may call for an update in package design. You may need to create new packaging that ensures safe shipping. You may also want to upgrade to provide a unique unboxing experience.
If you are looking to update your packaging to be more in line with the coronavirus mindset, Lien Design brand design firm can help. We will help you create a design that will make people feel good about using your product. We will keep health and safety in mind while providing a package that sends a strong branding message.
The coronavirus has been traumatic for many of us. Hope is in the air, but the world has changed. You need packaging that will adapt. Lien Design will help you get together a design that is ready for the new normal and all that comes with it.
Written by ©2021 Lien Design. All designs and trademarks are the property of their respective companies and are being shown for educational purposes only.