How many of you come to a supermarket and a packaging design catches your eye? In today’s market, too many to count. In a world where there are too many brands vying for eight seconds of attention, you can’t win it all if you don’t try something new.
Packaging design matters in today’s market. Whether your concern is branding, eco-friendliness, or enticing more customers, your packaging can dictate the people that you attract. Here’s why you should spend time and effort with your product packaging and how it can pave your road to success.
1. Understanding The Importance of Packaging Design
Humans are visual by nature. We eat with our eyes, we buy with our eyes, and we do almost every activity with our eyes. Packaging always strived to connect with the senses, especially with our vision. To attract attention, most use color techniques that catch the eye and stimulate the other senses.
With the right packaging, you are bound to build on a demographic that you want to attract. It helps you find your niche, ensuring that it sells and keeps your business going. Package design is a vehicle that allows you to show off what your business can do and why they should care about you.
Even if customers don’t buy now, a memorable package design will help customers remember you once they are ready to buy. Nobody cares about a random product with a bland design, but everyone remembers the item they saw that made them turn their heads.
Packaging design in the current market is also beyond simply making a sale. Depending on your business goals, you can also use them to espouse your company vision. It can help connect your branding principles with the people who should care.
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2. Effective Packaging Helps Develop Brand Identity
Brand identity is an important way to make yourself stand out within your market. You want your packaging design to tell your customers who you are at a glance. You want to give your audience the ability to root you out from all the static noise known as your competitors.
Packaging design is effective if your customers get a clear impression of what your product does at first sight. It’s also useful if your product reminds customers who you are and the quality of what you sell.
Good design shapes your brand identity. Depending on the design of the packaging, you want it to consistently cater to people that you want to buy your products.
Effective design clearly shows off your logo, using on-brand colors, typography, and trademarks. You want your design to espouse what kind of emotions you’re trying to connect with.
3. Eco-Friendly Designs Lend Towards Sustainable Practices
Packaging design is crucial to sustainable practices. In a world decimated by man-made climate change, one of the most important business trends of the next generation is to offer eco-friendly packaging. Not only do you want packaging that won’t harm the environment, but you also want one that can reduce your carbon footprint.
Sustainable packaging design will benefit your business beyond “brownie points”. With eco-friendly packaging, you can save time and money by using recycled materials. You can also reduce the number of raw materials needed to produce your packaging, which can help save storage space.
Eco packaging helps expand your customer and increases brand loyalty among those who care for the environment. People are more likely to support a brand if they believe that the product espouses their ideals. When people see sustainable package design, it spurs them to change their consumption habits, with a likely shift towards your product.
4. Useful Packaging Design Helps You Communicate With Customers
Package design is your primary tool of communication with customers. Apart from engagement channels, it’s your way of telling customers what results they should expect and who the product is for. By using the best package design, you can also help appeal to your customer’s senses.
For example, most products formulated “for men” use several packaging designs to communicate their intent. They use neutral on-brand colors like black and red, utilize sharper edges, and refer to male-oriented activities. While modern branding sensibilities are moving away from gender-specific packaging, it does its job of telling product intent.
The right package design tells customers what kind of experience you intend for them to have. It gives them an idea if the product is right for them and why it’s better than the others. Intelligent brands let their packaging do the talking, creating a memorable impression once they see it.
5. Modern Design Helps You Build Strong Anticipation
In today’s market, nobody has time to read pretentious text copy. The mantra for successful product marketing revolves around “fewer words tell more”. You want to show simplicity and honesty without having to write entire tall tales on the back of your label.
The modern packaging design should show, not tell. It should immerse your target audience within the idea of the experience they get once they buy your product. Doing so can create a deep, emotional connection that is hard to do without the right packaging.
You want to create hype and anticipation. The packaging design should do that for you before your buyers even use your product as it can help drive sales. Whether you’re setting them up for relaxation or adventure, you want to leverage this feeling through your design.
Be honest with your package design, with some brands doing so to a brutal extent. Be clear on what people should expect from the product. Make sure to underpromise and overdeliver if you can. Tell a story with your overall package design without embellishing the truth.
6. Better Packaging Design Protects Your Product
Since the dawn of time, package design has helped protect products from external factors that can damage or deform their contents. The prime example of such products is the canned good, using ribbed seams to help improve the can’s strength.
In today’s market, flimsy packaging can result in damaged goods, especially if you sell online. With how logistics companies throw around delivered packages, it’s disadvantageous for you to have badly designed packaging. It can damage your product and result in an overall bad experience for your customers.
Work towards package design that is both sturdy and reliable. Work towards tamper-proof designs that prevent your product from dislodging. This helps your product stay snug, keeping its integrity even after the abuse it gets on the way to the customer.
There’s no denying the fact that packaging matters in today’s market. In an age where you need to do everything to stand out, excellent package design will help your product resonate with your audience even more. Find the right team to provide the right packaging designs that will help drive your sales.