Your logo is your single most important piece of branded content. It tells your viewers your name and sends a message about who you are. As such, it should make the biggest impression on your audience whether your business is based in the US, Europe, or the UAE.
But if your audience doesn’t notice your logo — or if it’s missing from your content — then that little square of graphic design won’t have a chance to do its job.
Some marketers decide that it’s better to go all-out and plaster the logo everywhere. But too much exposure is just as detrimental to a brand as too little.
What are the most important places to use your logo to make the most of your marketing?
Your Website
Logos are excellent identifiers. In fact, that’s really their primary purpose.
So the number one place that a logo belongs is your company website. Placing the logo within the site design ensures that your site is readily identifiable and that your visitors won’t forget where they are.
After all, your website is basically dedicated to promoting your company, which means it is an excellent marketing space!
Your logo should be included on every page of your site — but it doesn’t need to be repeated all over the place. Most company sites include their logo in the header at the very top of the page.
The most common placement for a logo on a company website is the top left of the page. When we visit a site, we tend to start in the top left and read from there, so this placement is ideal for identification purposes. Statistics also indicate that 89% of website visitors are more likely to remember a logo that is placed in this position.
"At Wave Connect, we've experienced the significant benefits of well-placed logo design on our website. By positioning our logo in the top left corner on every page, we’ve noticed a boost in brand recognition and user interaction. This subtle yet essential detail ensures our clients instantly know they’re engaging with us, building trust from the start. After making this change, we observed a 15% increase in user retention, which aligns with industry statistics showing that 89% of visitors are more likely to remember a logo in this spot. It's a small adjustment that’s made a big impact on reinforcing our brand presence."
George El-Hage, CEO of Wave Connect
Mobile App
A close second to your website is your mobile app. If you don’t have a dedicated mobile app, it’s certainly worth a thought; apps are continually growing in popularity as more internet users turn to smartphones and tablets, and apps are both more convenient and more user-friendly on non-computer platforms.
Apps are also excellent marketing opportunities. You can hire a mobile app developer or even create an app yourself if you have a little coding knowledge.
It’s a good idea to develop an app-specific version of your logo, but keep it similar in design to the logo you normally use. After all, the average person uses ten apps per day, which means a lot of time looking down at the phone. A well-designed app logo will get lots of chances to market your brand.
Social Media
Along with your dedicated website and app, your branded social media accounts should also reflect your logo.
Logos are what consumers look for as the mark of authenticity. Consider using a professional logo company to create your business brand image, and then use it as the profile picture for your social media accounts. That makes it easier for your target audience to identify official accounts and follow your brand. In turn, that opens up more opportunities for you to interact with — and market to — your target demographic.
Business Cards
Of course, business cards are probably what you think of first when wondering where logos should be used for effective marketing. Great business card designs are some of the most straightforward marketing materials, and they can be used effectively to turn a potential customer into an actual consumer.
To pursue a customer relationship, you need to provide important information to the target — and handing over a business card gives them everything they need to seek you out, including address, phone number, email, and website. With all of your details conveniently put together, the only thing left is to make sure that you’ve identified your business — using your logo.
Products And Giveaways
Everybody likes to get something for free, and ultimately, giveaways are a win-win: your potential customers are happy because they got something for nothing, and you’re happy because you’ve effectively leveraged a marketing opportunity.
Giveaway products are the gift that keeps on giving — what, you thought only your customer would use that pen with your name on it? Pens have a way of making the rounds! — in that, they end up going places that you might not. And products that are useful, entertaining, and appealing are even more effective than business cards because they attract more attention.
They also help to launch a beneficial customer/brand relationship. Who wouldn’t feel fondly about a brand that gives them free stuff?
Obviously, since this is such a great marketing opportunity, your logo definitely belongs on your products and giveaways.
In the end, logos are more than just a small, simple piece of amazing graphic design. They’re the identifying mark that brands need to effectively market themselves — and they deserve to be strategically placed so they can do their job.
About Veronica Johnson
Veronica likes reading, writing, and exploring through her travel. With her freelance guest writing, she hopes to achieve both her passion and career in online content marketing. She writes on topics like business, advertising and digital marketing.