If have ever eaten in a fast-food restaurant, you know what an FOP (Front of Package) design is. As the name suggests, it’s the design that appears on the front of the package. It might be the picture of Colonel Sanders on the bucket of Kentucky Fried Chicken or the McDonald’s M on the pack of Chicken McNuggets.

Just like any other type of packaging, FOP's great package design is subject to change with trends that come and go. Here are some updates you can expect to see in the next few months.

FOP and Nutritional Information

Mandates have been put in place to force companies to include nutritional information on the front of packages. Studies have shown that FOP helps draw customer attention to the nutritional information and can be more effective depending on the design and colors used.

This is the case whether sparse package graphics are incorporated as well as when more realistic images are integrated.

A Push Towards Minimalism

We recently saw a boom in pop culture-inspired packaging that featured bold colors and playful illustrations. Now we are moving back to minimalist looks. This is partly due to people living increasingly busy lives and not having the time to deal with the confusion to find out what the product is truly about. Minimalism also provides feelings of transparency that are appealing to consumers.

Levity

Today’s social climate is forcing people to look for levity in what’s around them. When it comes to FOP, they are seeking lighthearted designs that show joviality, witticism, and a strong sense of humor. Examples include astronaut-themed plant-based milk and humanoid cricket snacks.

Avoiding Redesign Failures

The new-look of FOP is causing many brands to give their packaging an update, but this can be difficult to do, and many have not been successful in their efforts. A big part of this is that they stray too much from their original look which serves to disorient their customer base. Companies must learn from the mistakes of their peers and strive to find a balance between an updated look and one that makes them unrecognizable.

Stand Out from the Rest

Trends in FOP come and go and it’s necessary to stay on top of the current styles. But you also need to stand out. So if your competitors are going for a minimalist look, be unique by incorporating bright colors and more of a visually impressive design.

If you are working on an updated FOP design, Lien Design can help you create the look you are after. With years in the industry, they have extensive experience and will help you come up with a great packaging design that is modern and impressive. They will see to it that your packaging is up to code and gets customers excited about your company.

Today’s FOP designs are favoring minimalism, levity, and a focus on healthy living. If you need revamp, Lien Design can get you headed in the right direction. Call us for the tools you require to get your FOP to the next level.