Written by ©2018 Lien Design
When thinking of packaging design, an element of simplicity should be included so that people can tell exactly what is in a product by looking at it. The design should also stand out on grocery store shelves, allowing the product to catch consumer’s attention. But when creating a design for a medicine bottle, a different set or rules apply. Find out some things you should be thinking about when creating a medicine packaging design.
When creating a medicine packaging design, you definitely don’t want to add too many details to the packaging. Customers should be able to see the name brand clearly and know exactly what the product does as well as the benefits it offers. For instance, if it can relieve headaches in up to 8 hours, you want that to be clearly listed on the package.
Another thing you want to convey in your packaging is that the product is gentle to use. You want to send the message that the product will have a remedial consequence. To make this clear to the consumers, use a simple packaging design and soothing colors like stark whites, blues and greens.
You also want to consider who will be using your product. If the medicine is suitable for adults, it should have a sophisticated, well designed package. The medicine’s name, use and treatment should all be clearly stated.
However, if you’re designing for children, you want to use delicate colors and textures that will let parents know the product is safe for their kids. Pictures of children or babies can also be incorporated into packaging design.
But packaging design does not only refer to the outer packaging of the product. It also refers to how the medication itself is packaged.
Of course, this is somewhat dictated by what the product is and how it is taken. Some medications will require droppers while others come in child proof bottles. Some OTC medications may provide easier access allowing you to simply pop pills out from the back of a tin pouch.
If you are creating package designs for products like medicine and other pharmaceutical goods, you may find that these are helpful guidelines. However, to really earn your customer’s trust with your products, it is best to consult a professional branding and graphic design company like Lien Design. Based in San Diego, California, Lien Design has the know how to make sure your branding and packaging design is doing all it can to stand out on grocery store shelves.
Medicine packaging design can be tricky. It’s not enough to create a product that stands out. You must also create packaging that conveys a soothing, remedial image to consumers. To be sure your product works to fit into all these categories, consult the experts at Lien Design. Their packaging design knowhow will guarantee that your product is one that customers will look for first.