Mmmm, coffee. Likely the most popular morning drink, if you are in the coffee manufacturing business, you have the potential to make a considerable amount of money. But the competition is stiff.
Making a coffee that tastes great can be one thing that puts your brand over the edge, but even before people taste your coffee, it will be the packaging design that draws them in. With that in mind, here are some things to consider when choosing the right custom package graphics for your product.
Types of Coffee Bags
There are many different types of coffee bags to choose from. Here are some popular options:
Flat Bottom Bag: One of the most popular types of coffee bags, they have a standout shelf presence and the added bonus of having the ability to stand on their own. They usually fold down to seal.
Quad Seal Bag:
Another popular choice, the quad seal bag is known for its crisp side seals that help it maintain it shape. It is also able to stand on its own. Its features make it more expensive than other coffee bag styles.
Pillow Bag:
These are often used for fractional and single-serve coffee. These bags lie flat and they are an economical choice.
Bag in Bag:
Fractional and single-serve coffee can be put in a pillow bag and then put into a larger bag for bulk sales constituting a bag in bag format.
Doypack:
These have a flat top and rounded oval-shaped bottom. Their stand up pouch gives consumers the impression that they hold a small-batch, high-quality product. They are more expensive than other bag types.
Freshness
The packaging you use will also affect the freshness of your coffee. The most popular system used to ensure freshness is one-way degassing valves. These provide an escape route for the natural buildup of carbon without letting freshness killers like oxygen, moisture, and light inside.
Other methods for ensuring freshness include nitrogen gas flushing which displaces oxygen in the coffee bag before it’s filled.
Convenience
There are many features you can include in your coffee packaging design to add to the consumer experience. These include the following:
Closures
Both twist ties and zipper closures are commonly used on coffee bags. Zipper closures are more airtight to keep coffee fresher, but both are popular options.
Clear Labeling
Consumers want to know exactly what’s in the products they buy. The better you convey this in your labeling, the more likely they are to buy your coffee.
Minimal Packaging Design
Consumers don’t want to be overwhelmed by too many bells and whistles. Keep your packaging simple to boost sales.
Try Me Sizes: Even though bulk packaging can be more cost-effective, many consumers favor smaller sizes so they can try your product before making a big commitment.
If you are working to design own packaging for your coffee products, Lien Design is a label package design company that can help you create a design consumers will love. Contact them to ensure your product is a best seller.
All designs and trademarks are the property of their respective companies and are being shown for educational purposes only.