Even during these tough times, design still touches our lives every day. And for businesses whose brand or products have become dated, stale or are no longer connecting with consumers, this time away from the day-to-day grind has given them a chance to step back and reevaluate their brands.
We don’t want to downplay the seriousness of this virus, but we do want to try to find the positive in a challenging situation. For those who have been putting off refreshing their brand, there has never been a better time for businesses to revamp, rebrand, and revolutionize to come back stronger than ever!
Companies are going to need that competitive edge, especially after coming out of such a horrific few months of quarantining. Thanks to the Internet, it is easier than ever to connect with designers and grow your brand without ever leaving your house. Here are just a few ways that your business can continue to grow and thrive, even during these shutdowns:
Update your Logo
When a potential customer looks at a brand, one of the first things they will see is their logo. A logo says so much about a company or product, and if your logo hasn't been redesigned since the '80s, well that says a lot about the company it represents. A well-designed logo is essential for drawing in new customers. Whether it’s a total rebrand or just a modernization of an existing logo, new art will hook in consumers and increase your traffic and sales significantly.
Ask yourself these questions while reviewing your current logo:
Has your target audience changed, and has your logo changed with them?
Who are your competitors, and does your logo still compete well with them?
Does the coloring still suit your brand essence?
Is it visible regardless of size and color?
Does the typography still fit your brand?
Does it feature a memorable design? It needs to be more than just cool, it needs to be memorable.
Is it timeless? Most logos need to be refreshed every 5 years.
Upgrade your Packaging
Does your packaging stand out? Is it eco-friendly? Is it still connecting to the core demographic that it was initially targeted for?
Packaging design is one of the main deciding factors in customer purchase. There is a wide variety of ways to make your product stand out with premium package design. You can use updated materials in the printing process, you can modernize the typography, you can re-evaluate if your sales points are still connecting with consumers, and you can modernize the overall brand architecture, while still maintaining some of your original brand equity.
One company that is currently specializing in Covid-9 related package design is Covid Label Design, a subsidiary of Lien Design, who can help you figure out what your packaging design needs to really pop off the shelves and help start saving the world!
Whether your style is minimalist or chic, finding the packaging design studio that best fits your brand is an essential step towards taking your company to the next level.
Ask yourself these questions while reviewing your current packaging design:
What are its key features and differentiators? Have they changed since you initially designed your product?
How does your packaging hold up compared to competitors who have redesigned recently?
What will motivate your target audience to purchase your product? How could the design be telling that story better?
Are you displaying your central message in the best way possible? It needs to be very high in the visual hierarchy of the design.
Does the regulatory information need to be updated on your packaging? For instance, the updated Nutrition Facts panel regulations have changed in recent years.
Update your Website
With most physical storefronts shut down due to the Coronavirus, brands’ websites are now more important than ever. Ask yourself: Is my website design easy to navigate? Is everything neatly organized and user-friendly? Does my website stand out? Is it unique enough? Does it display personalized brand photos or just stock photos? Most importantly, does it represent my brand's mission?
All of these factors have the potential to make or break your next sale. This is a great time to determine how you can update your website to make it as engaging as possible.
Ask yourself these questions while reviewing your current website design:
What's the reason visitors currently come to my website? Has it changed in recent years?
How is the navigation? Is it easy to use?
Is your website easy to update? If not, maybe it's time for a new platform.
Does your website design seem trustworthy? Would you buy from a website that looked like yours?
What is your goal with the website? If it's sales, are you properly converting casual visitors in a call-to-action to buy?
What are your competitors doing better right now?
Is your content still delivering the right and most updated information about your company?
Post engaging content
Due to the Coronavirus pandemic, social media has seen a dramatic increase in traffic. This means it’s the perfect time to increase your online presence. Posting content every day greatly increases your brand’s visibility. Interactive content, such as surveys or giveaways, is especially engaging, and most social platforms allow you to embed direct links towards your products, making them more accessible than ever. These platforms are essentially free ad space, so make the most of them!
Host Events Online
The quarantine has left people starved for content. Live content is exploding in popularity as people desperately search for ways to fill the hours. Events such as live streams and AMAs are a great way to build a connection with customers and reach out to new audiences. Try experimenting with different formats to see what kind of reaction you will get.
If you need help updating your brand’s style during this Covid-9 era, Lien Design is here for all of your graphic design needs! From packaging to logo design and everything in between, this San Diego graphic design company has experienced artists that will update your aesthetic and give your brand the push it needs to reach the next level. Life must go on and business must go on, so we hope you take advantage of this odd time in our lives to help bring your brand back stronger than ever!