When was the last time you really paid attention to a brand logo? Maybe you’re thinking of your favorite brand. Or maybe a really popular brand comes to mind, even if you don’t have any personal experience with the company. On the other hand, you could think of a logo that makes you shy away from any products associated with it!
Regardless of what comes to mind, the effect is the same: brand logos are closely associated with the brands themselves. The logo is simply a visual representation of the company.
Wait — “simply” a visual representation? Does that mean that logos aren’t really that important?
On the contrary, logos are enormously vital to the life and growth of a brand.
