Written by ©2019 Lien Design

If you own a company and expand to offer a new product, would you give that product a name that is related to the name of your business? If the answer is yes, the new product would be considered a brand extension. Some examples of companies that have created brand extensions include:

·       Snickers: With its creation of Snickers ice cream bars.

·       Hershey’s: With its creation of Hershey’s chocolate milk

·       Febreze: With its creation of Febreze car air fresheners

There are many ways companies can use brand extensions. Here are some examples:

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Written by ©2019 Lien Design

There’s no doubt that customer feedback plays an essential role in branding and product innovation. Today, brands are taking customer involvement to the next level with co-creation. Co-creation is the process where consumers and brands work together to create better ideas, products and services. There are a number of brands getting on board with the co-creation process. Here is a bit about how brands are taking customers feedback up a notch to help them grow and improve.

Insight Communities:

An insight community is group composed of a company’s most trusted stakeholders, customers, partners, employees, fans, donors and alumni. They give you rapid ongoing feedback that can help you make confident business decisions. Many companies use these insight communities to help them understand the direction they need to take and even to develop products for the future.

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Written by ©2019 Lien Design

When exploring the world of branding you will find that there are several different types of branding that are relevant to your business. One of these types of branding is blended branding. Read on to find out more about this type of branding and how you can use it to increase your appeal to consumers.

Blended branding looks at the internal and external image a company portrays. It consists of a combination of corporate branding, employer branding and employee branding. Let’s look at each of these types of brandings to see how they can work together to present a cohesive whole.

Corporate branding:

Corporate branding entails the properties and characteristics most generally associate with branding. These include logo, customer service, great retail packaging, advertising, products, services and more. It involves the promises a brand makes and what it actually delivers on as well as the customer experience and feedback.

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Branding and human behavior are closely linked. A brand should study human behavior carefully to determine the best way to appeal to their customers and ensure the best possible response. However, sometimes brands make missteps and use tactics that will serve to turn consumers off. Keeping that in mind, here are some common mistakes brands make that you should avoid in your branding campaigns.

Stressing Negative Behavior: Many ads try to solve problems by pointing out negative behaviors. For instance, a charity that is raising money might start out by pointing out how few people are donating to their cause.

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As cannabis becomes more socially acceptable, an increasing number of entrepreneurs are heading for, um, greener pastures, starting their own cannabis brands. While this can work to make cannabis more socially acceptable, it also creates a more competitive market. Keeping that in mind, here are some things you can do to make your cannabis brand design stand out.

1] Emphasis Health Benefits

There are a number of health benefits offered by the cannabis plant. What’s more, it can be a healthy alternative to alcohol when used recreationally. Be sure to advertise this on your web site and in any branding and marketing you do for your company. It will work as a strong selling point for your products.

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Well, like it or not, another holiday season is upon us. No matter how much of a Scrooge you may be, if you want your products to sell, you need to get onboard and turn up the holiday cheer. With that in mind, here are some marketing tips that are sure to make your holiday season a bit jollier.

Use Holiday Colors: Although some companies may go all out in revamping their products so they feature festive colors, a simple bow or some added red and green can do just fine. Your website and logo design package can be a great for featuring these colors. Decorate brick and mortar locations to remind customers that Christmas is coming and…it’s time to shop!

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In today’s world, people are paying more attention to social issues and brands are getting onboard. In fact, according to one study, two-thirds of consumers prefer brands that take a stand on social issues which can especially be effective for entrepreneurs looking to appeal to millennials.

But when choosing a social issue to stand behind, things can start to get scary. What if your customers disagree with what you stand for? Will they still buy from your graphic design company? What’s at risk? Here are some tips that may help you so that you can get behind a cause without alienating your customers.

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For over two decades, our founder Tom H. Lien and his handpicked design team have assisted businesses of all sizes in improving the sales of their products and services through innovative and effective graphic design. As a global leader in the packaging design industry, no project has been too big or too small for our team to tackle, and we do our best to seek out inventive, original ways to increase brand value—no matter the budget. We know the value of collaboration as it serves to inform on the client’s exact needs and desires.

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Written by ©2018 Lien Design

In a world that is so immersed in digital, it’s easy to forget how much actual, tangible objects can mean. In the world of marketing, having great web site content and social media posts can be effective, but modern business card design and letter heads can make for the extra special something that will really send your business over the top. Let’s find out how these mediums can be useful in this increasingly digital world.

Business Cards

Sure, email and messaging are great ways to make contact with prospective clients. But when you meet someone in person, it can be difficult to exchange information. Taking out your phones to exchange numbers is a possibility, but it can be time consuming, and once a person enters you in their contacts, who knows if they will even remember who you are!

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Written by ©2018 Lien Design

When we think of branding, colors play an important role. The colors you use work on a deeper level conjuring certain feelings for consumers viewing your products. In this article, we will take a look at the colors black and white to see how they work on a psychological level affecting how people respond to your products.

Black

When you use black in the custom design packaging and other aspects of your product representation, it sends a message of authority, power and strength. It can also represent evil, intelligence, professionalism, mourning and mystery. Although black can work positively for a number of products, too much black can become overwhelming so use it sparingly.

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Written by ©2018 Lien Design

Building a brand is extremely important in any business but the fashion industry may be one in which this aspect may be most crucial. Fashion involves selling people on individuality and personal style and that’s what branding is all about! Keeping that in mind, here are some tips on how to build a fashion brand that people will remember.

Start with 3 Adjectives:

A good way to establish a brand for your company is by starting with 3 adjectives that best describe your brand. These will serve to describe the sounds, textures and feeling associated with your brand. Be sure to include them in every aspect of your marketing including website and logo design. When trying new branding ideas, be sure they fit in with these 3 adjectives. If not…scrap them.

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Written by ©2018 Lien Design

Trends in the world of branding are constantly evolving. Although technology is constantly giving us reasons to update, a new trend is emerging that, instead of being a representation of modern times, harkens back to the old world. This trend is known as brand archetypes.

Brand archetypes are based on the typical characters of old-fashioned fairy tales. Brands are encouraged to look at these characters as a base for the image they want to represent. There are several classic archetypes you can choose from to represent your brand. Here are some you might want to consider.

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Written by ©2018 Lien Design

Our senses are very integrated into our every day experiences. When it comes to package branding, for most, eyesight will be the first form of contact. But products that can also reach us through touch, smell, hearing and taste will make a more lasting, more meaningful impression. Here are some things to keep in mind when creating a product that incorporates sensory branding to appeal to customers.

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Written by ©2018 Lien Design

In this world of technology, it seems as if everything posted on the internet is fair game. This can especially be the case if you own an e-commerce business. E-commerce companies may find themselves particularly vulnerable to cybersquatting, hacking, domain hijacking, intellectual property theft and more. Luckily, there are things you can do to protect your online company. Read on to find out about methods that can help reduce risks by up to 95%.

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Here at Lien Design, we work hard to help you differentiate your business from the competition. Our creative design process relies heavily on client feedback. Suggestions from our clients often lead to enhanced success of packaging design and branding projects and allows us to do our job better.

We are excited to announce our work and dedication to our clients has led us to receive recognition from B2B research firm Clutch.co. The platform evaluates companies based on their industry experience, market presence, and most importantly client feedback. They have recently spotlighted us as one of the top logo designers in San Diego.

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Written by ©2018 Lien Design

The economy rises and falls and brands often respond to these fluctuations by raising and lowering their prices. During times of economic depression, brands may lower prices and may also cut back on their marketing budgets to make up for the lack of income. Although this may make practical sense, it often results in consumers forgetting about your brand and not buying from you, even after the economy has bounced back. Keeping that in mind, here are some examples of brands who survived the Great Depression and how they kept their marketing strong throughout.

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When thinking of different types of branding, private label branding is something to consider. Private label brands are products or services manufactured or provided by one company under another company’s brand. Also referred to as OEM (Other Equipment Manufacturer) these items could add major margin to your store giving it credibility and trust with shoppers.

To better understand private label branding, let’s look at a company like Target. Target sells snacks from companies like General Mills and Frito Lay but is also sells the Archer Farms brand which is Target’s private label brand.

Private label branding has its shares of pros and cons. Read on to find out how it can help or hurt your business.

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Brand equity is a graphic design and marketing term that defines a brand’s value. There are several factors that come into play when determining a brand’s worth and it can effect what a company can charge for a product, it’s reputation and more. Read on to find out how your brand’s equity can work for you.

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