Packaging has to do more than protect our items. It has to work on a sensory level appealing to our sense of sight and touch. The way the products appeal to our senses also reach us on an emotional level evoking feelings of power, nostalgia, happiness and more.
If you are in the commerce industry and want to create amazing package design that will appeal to your target audience, it is important to better understand the concepts behind sensory packaging. Read on to find out more about this trend and what it’s all about.
Tactile Benefits
The term tactile refers to how a product feels. Research shows that touching a product produces a feeling of ownership. Therefore, luxury package design should work to entice people to touch it and then give off a pleasing sensation.
Some examples of effective sensory packaging include skincare products that feel soft so they give the illusion that they will make skin feel soft as well. The shape and texture of certain beer bottles and cans can give a person a feeling that is similar to that of them holding a mug of beer.
Sonic Branding
Not every brand has the ability to produce a sound, but those that do may have an advantage. A distinctive sound can set a brand apart making it unique and instantly recognizable to customers. Beverage brands are best able to take advantage of sonic branding with bottles and cans that produce a certain sound when they open.
Scented Branding
Of all the senses, scent is the one that is most closely linked with memory. However, few products other than perfumes and scented candles can use scents to set themselves apart. But that doesn’t mean they aren’t trying!
One ice cream brand has tried making their products more memorable by adding the scent of chocolate and caramel behind its seal. This is a tactic that is being further explored in the hopes that more brands can use it as a selling point.
If your brand is looking to create or update your packaging design, sensory branding can be an important selling point. To make sure your packaging is appealing to people on all levels, it’s a good idea to call on the help of an expert.
Lien Design is an award-winning packaging design agency located in San Diego, CA. They have years of experience in the industry and specialize in eye catching packaging designs. They incorporate the latest trends to make sure your products stand out on the retail store shelves.
And while sensory packaging has been getting a lot of attention recently, this is most definitely more than a trend but a direction that companies should take to ensure their products sell. Talk to Lien Design to find out how to make your packaging more appealing so you have what it takes to stay on top of the competition.
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