Packaging has to do more than protect our items. It has to work on a sensory level appealing to our sense of sight and touch. The way the products appeal to our senses also reach us on an emotional level evoking feelings of power, nostalgia, happiness and more.
If you are in the commerce industry and want to create amazing package design that will appeal to your target audience, it is important to better understand the concepts behind sensory packaging. Read on to find out more about this trend and what it’s all about.
Tactile Benefits
The term tactile refers to how a product feels. Research shows that touching a product produces a feeling of ownership. Therefore, luxury package design should work to entice people to touch it and then give off a pleasing sensation.
Some examples of effective sensory packaging include skincare products that feel soft so they give the illusion that they will make skin feel soft as well. The shape and texture of certain beer bottles and cans can give a person a feeling that is similar to that of them holding a mug of beer.