In today’s technology-driven world, it should come as no surprise that most marketing and branding is digitally based.
When considering digitally-based strategies, video is considered the most effective. It provides a visual outlet and a more interactive approach that has been proven to attract more consumers and provide information that is more easily retained.
If you would like to create videos that consumers will watch and remember, here are a few pointers for making yours as effective as possible.
Coming Up with Content:
When creating an amazing video, coming up with content can be the most challenging thing. You can do anything from creating and editing an ad to providing a tutorial on your products and services to offering behind-the-scenes footage of how your company operates using an easy online video editor. Once you have decided on the type of footage you want to create, the presentation will be the next thing to focus on.
Keep in Short:
Depending on the type of content you are offering, it may not always be possible to keep the time of the video down. However, in general, people have a short attention span and a lot to do. If they happen to click on your video and see it is longer than 5 minutes, they may just move on.
Consumers will be more likely to watch a short video in its entirety and they will also be better able to retain the information it has to offer.
Make it Compelling:
Viewers will want to see a video that touches them on an emotional level. Add elements of humor, reality or whatever you think is appropriate to get them sucked into your brand’s story.
Make it Representative:
You want your video to be one that will engage consumers, but you also want it to be effective in sending the message you want to convey to viewers. On top of that, you want it to represent your label design online effectively.
To ensure this is the case, create a video that speaks in your brand’s voice while using colors and images your brand uses. Be sure to feature your California logo design as well.
A video can be a great way to represent your brand. To make sure your video is doing all it can to reach your audience and promote your products and services, it’s a good idea to call in an expert.
In this digital age, consumers are exposed to a lot of information. Brands who are fighting for their attention face a constant challenge – how to attract them from the noise. This is where captivating brand videos come in.
Firstly, video is king, and a master at that. It is an amazing tool for telling stories that can resonate with viewership on multiple levels through visual, sound and motion unlike the static nature of texts or images. Studies show that viewers retain 95% of a message from a video compared to only 10% from text [Source: Wyzowl].
Secondly, attention has become the new currency. In limited time with numerous distractions, consumers have become choosy about what they watch. An interesting video can captivate them within only few seconds so as to make them want more information. Such urgency is vital considering that according to research a brand just has eight online seconds to capture browsers’ attention [Source: Microsoft].
Finally, Attention means action too! Captivating videos go beyond raising brand awareness and allow connections that are emotional with audiences. A well-crafted video can provoke positive emotions and instill trust thus influencing purchasing decisions.
Now then how do you create eye-catching brand videos? Here are some tips:
Begin with impact: Capture viewers’ interest in the first few moments by starting off your video with something powerful like an intriguing question or statement; surprising facts or figures; or attractive moving pictures.
Be brief: Attention spans are limited nowadays. Make your video impactful and engaging but also short enough not to lose viewers midstream.
Tell it like it’s happening: Stories connect people. Your footage should be used as a means of communicating narratively which speaks volumes about your target market’s values and characterizing your products.
By emphasizing catchy brand videos you will be able to make yourself heard above the din online; build stronger bonds with audience and achieve marketing objectives eventually.
Lien Design is a branding design company with years of experience when it comes to promoting brands and raising awareness. They can create marketing materials that are sure to make your brand stand out giving it the push it needs to give you an edge on the competition.
Video is one of the most effective means of digital media promotion. Lien Design can help you create a video that is unique and is sure to connect with your customer base. How will you be using this visual form of marketing to get your brand ahead?