The identity of a wine is revealed or concealed primarily through its package. Millions of bottles every day are acquired based solely on the desirability of their design.
The fierce competition in the snack industry has forced manufacturers to develop distinctive sales packaging and structures to distinguish their products.
Making candy is easy but making a good candy is extremely difficult. A candy is a sum total of its ingredients and its packaging.
The U.S. Food and Drug Administration has released a new proposal that will make consumers make healthier choices. The whole idea of this proposal is to suggest placing key nutrient information on the front of food packaging so that information becomes more visible. This information will also remain on the back of the packaging for those consumers who like to have detailed labels.
This proposal aims to improve public health and reduce chronic diseases. The rule is part of the White House National Strategy on Hunger and Nutrition and Health to lower diet related diseases by the year 2030. These new creative packaging design schemes would provide important nutritional information to consumers so they can make healthier choices.
Countless products compete for attention on store shelves and online platforms every day. Many of them fail to make an impression because of poor packaging. Brands invest heavily in visuals and messaging but often overlook the critical role structural design plays in packaging and branding.
Structure is an essential element in packing design. If your structural packaging aligns with the identity of the brand, then it can transform a simple purchase into a moment that customers remember and share with others.
We in this post will explore how structural design can help your brand to succeed and leave lasting impressions.
Processed food is the foundation of the modern world. You at the grocery store will see that most food items are separated from your touch by just a layer of packaging.
We're Thrilled to be Named a Top Packaging Design Company in San Diego by Clutch!
We are incredibly honored to be recognized by Clutch as a top packaging design company in San Diego for 2025. This award is a testament to the hard work, creativity, and dedication of our talented team.
Food and beverage labels today are not merely used to put information on a product anymore. They are a way to tell a story and show what a brand is about. The upcoming year will bring new and bring creativity and cutting-edge technology to meet the ever-changing demands of savvy consumers.
It is clear that one of the crucial aspects of packaging can no longer be overlooked, and that is the label. These labels are becoming the silent salespeople of the future when more businesses are embracing emerging trends like sustainability and bold minimalism.
The packaging design trends for 2025 are all about creativity and having a little fun. This creative packaging design is your chance to take customers on a memorable journey. Packaging design uses many tools to solve complex, ever-changing marketing problems.
The packaging material is a key driver for every major real environment, be it online or offline. The packaging sector is set to grow, and this industry is going to get an estimated value of $1.58 billion by 2032.
Every company on the planet needs brand identity design. But why is branding important? This is because people often select products based on their perceived value rather than their actual value.
You might be wondering who goes with print ads when most of us spend more time on digital screens. But hold on my friends here is the is surprising statistics.
Seeing is believing, right? It is much more than that, in a world where first impressions matter, the look, feel, and even texture of a product shape what people believe.
What makes you choose one product over another when you walk down to a grocery aisle filled with countless options. It is not the just the ingredients or the brand name but it is the packaging.
Launching a new business in today's digital market is no small feat. Competing for customer attention requires more than just a great product or service. Establishing a strong brand identity is crucial for carving your space in the market and leaving a lasting impression.
Making a candy bar is easy but making a good cady bar is extremely difficult. It is not only about just the ingredients that really makes the candy bar stand out but it is the whole experience which includes packaging.
People often say that what is inside those counts. However, this statement does not give us a complete picture of the product.
Lien Design is thrilled to announce that we have been recognized as a Top Packaging Design Company of 2024 by Find Best Firms. This prestigious accolade is a testament to our dedication to creating innovative and visually stunning packaging design solutions for our clients. We are honored to be included on Find Best Firms' list and appreciate their recognition of our work.
A business card is a statement of identity. It is capable of conveying much more than contact information and they represent the creativity or style of a company in a very portable format.
A good packaging design infuses energy into the product and sparks interest in exploring the product within.
Customers today are overwhelmed with the choices whenever they go out to purchase something. Brands do not want to let go of this opportunity and are always vying for their attention with different choices.
You have put a ton of time into testing and tweaking your recipe to make a tasty and refreshing juice. Once you have found the winning product then the next challenge for you is to figure out how the customers will pick your juice brand juice over all the others.
This is where custom eye catching juice bottle label design can help people buy your product instead of the hundreds of others out there. One Glance is Worth Ten Years of Experience and it is important to make a custom juice label that stands out and gets noticed. But you may wonder how?
This post will talk about the ways to make your label stand out because one glance is all it takes when it comes to winning customers.
What should you include on your juice bottle labels?
Your juice bottle label is important for both branding and meeting legal requirements. Here is what your label must include to meet regulations and improve shelf appeal.