Written by Lien Design ©2019
When we think of the most popular brands, there is one thing they will all have in common…simplicity. These brands may do several things, but when it comes to the great user experience and how to describe it, you probably only need a couple of words to get the point across. Google helps us find stuff, Amazon is a huge online marketplace and McDonald’s is a fast food restaurant where you can get a burger and fries.
There is a reason why these companies thrive on simplicity. It’s because that’s what the people want. Here is some statistical data to back that up:
· 63% of consumers will pay more for a simpler experience.
· 69% are more likely to refer a brand that offers a simpler experience.
· Brands that lead in simplicity have been shown to consistently beat the global stock index.
Not every brand is as simple as it seems but marketing it to the public in a way that makes it seem simple is key here. Therefore, you should start your branding process by asking yourself some questions and answering them in as few words as possible. Here are the questions you should be asking:
