When you are creating your brand, every detail is crucial. From your web design to your business cards, from label design to the way you answer the phone…everything your company does will reflect the image of your brand and can have a positive or negative impact on how it is perceived by consumers. Typography is one of these details, and whether it’s being used on a label, in a print ad or on a web site, you need to understand what will work best in promoting your brand. San Diego’s premier graphic design and branding company, Lien Design, can help your company represent itself in its best light, no matter what aspect of marketing you are dealing with. Here are some tips business owners should be aware of when it comes to the typography they are utilizing.