Written by ©2018 Lien Design
Historically, luxury branding and online and outdoor advertising has not been a great mix. Whereas the online experience was something you might see, luxury branding was something that needed to be experienced. Outdoor advertising added an element of crassness that was not welcome in the luxury world.
Written by ©2018 Lien Design
If you are in the business world, you know how important it is to get your product out there. Branding, marketing and advertising are all terms that might get tossed around when considering this goal. And as these terms get tossed around, they can also easily get confused with one another. However, knowing the difference between the three can help you use each of these tools effectively.
If you are working on creating a strong campaign for your product or service, San Diego’s Lien Design can help you to stand out from the competition.
So, let’s look more closely at these terms so we can better define each one.
Written by ©2018 Lien Design
Marketing can be effective when a business is able to advertise their product in a fun and interactive way. And what better way to do this than by incorporating elements of game playing into the consumer experience? This strategy is known as gamification. If you are interested in using gamification in the branding design of your product, there are many ways to effectively do so, and the experts at San Diego’s Lien Design can show you how. Read on to learn some tips on how to make gamification work for you.
When you are running a company, you may be overwhelmed by the many details that require your attention, and elements of design may get overlooked. However, design is a very important aspect of your business in so many ways and overlooking these details can prove detrimental to your sales. Let’s take a look at the ways design can be useful in your business. Looking to improve elements of design for your company? San Diego’s Lien Design can help.
Written by 2018 Lien Design
We all know the importance of a great logo. Synonymous with your brand, it can work as a subliminal selling tool, raise brand awareness and be effective as part of the reason why consumers reach for your product first. But knowing the importance of a logo, and creating one that is really going to stand out are two different things. If you re working to design a business logo for your brand, you can consult the branding experts at San Diego’s Lien Design. In the meantime, here are some important things to keep in mind.
Written by ©2018 Lien Design
Whether you are doing well in a thriving business situation, or if you think your marketing campaigns can use a little help, it’s always a good idea to do a bit of brand research.
Brand research will help you to determine how healthy your brand is, identify threats and opportunities, find out if your customers are aligned with your values and determine your position in the marketplace in comparison to your competitors. If you would like to find out this information, there are certain steps you should take to ensure your brand research is providing you with the necessary results. Here are some general guidelines you should follow.
In today’s technological world, the internet is often our first form of contact, especially when it comes to commerce. Therefore, businesses should make a great first impression with web page that really stands out. Consumers will be looking at the product design and services your company offers, but they will also be looking at the story behind your company. That’s why it’s so important to create an About Us page that will catch consumer’s attention. If you are looking to create an exceptional web site, including an About Us page that is going to lead to more conversions, it is a good idea to consult experts like San Diego’s graphic design and branding company, Lien Design. In the meantime, here are some great ideas to set you on the right path.
We all know branding is an essential part of building a successful business. But what about the people behind those businesses? Today’s world is full of entrepreneurs who know the importance of creating a powerful personal brand behind their business, and how crucial that is to their professional success. In this article, we will take a look at what it takes to create a personal brand that is sure to make you stand out in the business world. Whether you are looking to create a personal brand, or design a marketing campaign for you company, San Diego’s premier graphic design, website and logo design and branding company, Lien Design, can help.
When we think about marketing, we often think about it in relation to a product or service. However, brand development is also key in stimulating the economy and tourism of cities, regions, destinations and countries. If you are in a position where you need to work a campaign for place branding, here is some valuable information that may help you along the way. No matter what you are marketing, it is always a good idea to consult graphic design experts like San Diego’s branding and graphic design agency Lien Design.
Let’s face it, social media is huge! That’s why, when thinking about marketing your brand through social media, it is crucial to project the right image. This article will look at various forms of social media, and provide guidelines to ensure you are doing all you can so that your brand is living up to its fullest potential when marketing through these channels. To make sure your company is always being shown in its best light, consult experts like San Diego branding and graphic design company, Lien Design.
As the world of branding evolves, new trends emerge each year. As our clocks move forward into 2018, the world of graphic design brings us an array of motifs that may be an updated idea on a developing trend or something completely new. If you are working on updating your marketing campaign for the coming year, here are some design trends you should be aware of. Trying to keep on top of the current trends in graphic design? Consult San Diego’s premier graphic design and branding company, Lien Design.
When we think of how a company connects with their customers, there are many factors to keep in mind. While things like custom design packaging and website and logo design are both important factors, its also important to build a real connection with your customers, which may rely on more than just your brand’s general appearance. If you are working on forging a deeper relationship and loyalty with your customers, consult San Diego’s top branding and graphic design company, Lien Design.
When we think about what attracts a customer to a brand, the way a product appears to consumers may be a big part of what catches their attention, but driving loyalty goes much deeper than that. According to research, there are five attributes that customers value in a brand. These are:
Every brand needs a strong sales and marketing team to make it shine. But when we look at the two components more closely...sales and marketing...which one really drives the success of the brand? Well, the truth is, it’s a bit of both, and it’s impossible for one to work without the support of another. Let’s look more closely at how both sales and marketing work together to build a successful brand. If you are looking to push your brand in its sales and marketing campaign, San Diego branding and graphic design experts, Lien Design, can help.
When you are working to get your brand noticed, the creative process is very important. It’s great to have a team of people who can think outside the box in such a way that your brand will generate sales, but its also important to know how to organize these people that will be conducive to getting great leads for your company. If you are working to get the most out of your creative team, here are some things you might want to be aware of. Working on a marketing campaign to get your product noticed? Consult San Diego’s premier graphic design and branding company, Lien Design.
In the business world, many companies are family businesses. Though some believe the mom and pop image may make them seem less professional than some of their competitors, that is not necessarily the case. Like any business, proper marketing and promotion can make your business seem just as professional as any other and, in many cases, being in a family business can even work to a company’s advantage. Read on to find out how to successfully market your family business. If you are running a family business, and feel that you need a leg up over your competitors, consult San Diego expert graphic design and branding company, Lien Design.
When you are thinking of creating a brand, creating a visual image is very important. This can include logo and website design as well as custom design packaging. But what can make a brand really stand out is a mascot. These can help to personify a brand, and, for some, these mascots can become embedded in our memories representing an important part of our lives and culture. Find out more about what makes a lovable mascot. To ensure your brand will endear itself to consumers, consult San Diego branding and design experts, Lien Design.
Here are some ways mascots work to effectively promote your brand:
Customer service is a very important part of doing business. Your business can offer a variety of great services, but it all comes down to a point of contact, making sure your customers are dealing with someone polite and knowledgeable who can find the best product for them and that they can make stress free purchases from your company. For some businesses, customer service can even be an important part of their marketing campaign. Read on to find out more about how you can make the customer service aspect of your marketing make your company shine. For more information on how you can show your business in its best light, consult graphic design and branding experts, San Diego’s Lien Design.
Thou shalt create a recognizable face for your company. That’s probably one of the big ones in the top Ten Commandments of branding...and a company’s name is the single most identifiable component of a brand. That’s why making the decision to change your brand’s name is one that should not be taken lightly. However, there are times when a change becomes necessary. In this article, we will look at some situations that may call for a brand name change. Thinking of making a brand name change but not sure if it’s the right move? Consult the experts at San Diego graphic design and branding company Lien Design.
When you are creating your marketing campaign, there are key elements that should be included. Although your logo and website design package should be among these elements, there are certain factors that are more intrinsic to your brand and a company that does not include these components may be missing out on the potential to attract a wider audience of consumers to their brand. Read on to learn about some key elements that you should include in your marketing campaign. If you are working on creating branding for your product, consult the experts at San Diego’s graphic design and branding company Lien Design.
The sales field is very competitive, and it seems like smaller brands always have their eye on number one. Brands vie for top positioning and sometimes it seems impossible to obtain. Brands may look at factors like the taste or effectiveness of a product, its custom design packaging, its website and logo design…and still not be able to come up with the reason why their product is not able to knock their competitors out of that number one spot.
