There is no doubt that social media is a vital tool in the marketing of any business. While Facebook is still a popular platform, today, the younger generation seems to be favoring Instagram. Millions of people use Instagram every day and that number just seems to be growing as time goes on.

Once you familiarize yourself with the Instagram platform, you will find that, in addition to being able to post in your newsfeed, you can also add stories. These can be recorded as real time videos that can give your following the latest insights into what your business is doing.

If you choose to use Instagram stories for your branding, here are some things you will want to keep in mind.

1) Use Hashtags and Geotags:

On Instagram, many people search for connections based on the hashtags they are interested in. Using the right hashtags can be very effective in getting new consumers to check out your business. Be sure to use hashtags that are relevant to your business as well as to what is trending at the time.

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Written by Lien Design ©2019

When you start a business, the first thing you will want to do is build a brand identity. This may seem like a complicated process but just taking some time to think about your business and what it stands for can help you achieve this goal. To be sure you have all your bases cover, here is a great process for finding your voice.  

Create a Persona

The persona of your brand should be a direct reflection of your target audience. Think of the type of language they use, the styles they like and how they communicate and incorporate this into your branding. Of course, the connection here should be natural and not forced so think of developing a persona that also feels right for you.

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Written by Lien Design ©2019

So, your company just designed a new product and now you are looking for the perfect way to package it. The custom design packaging you use is very important. Your packaging should be easy to open, it should provide the right amount of protection for your product and it should be visually appealing to customers. To achieve all this with your packaging, here are some things you should consider.

Budget:

Of course, whatever packaging you choose must work within your budget. If you are starting out with your business, money may be tight but more expensive materials may be an investment worth making. Materials like glass and natural fibers are pricier but can also make your product seem higher end so customers will be willing to pay a higher price.

Cheaper options include cardboard and plastic which is not only lower in price but environmentally friendly which can make it another attractive option for consumers.

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Written by Lien Design ©2019

When we think of branding, most of us think about the way it relates to a business and the products and services it has available. However, personal branding is another side of branding which is relevant when someone wants to develop their persona and how they are perceived in the public eye.

Just as is the case with business branding, design plays a major role in personal branding. It can come into play in web design, building a logo and the setting up of your profile on social media. This article will look at how to establish a personal brand and the role design plays.

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If you own a business, you know that your website will be the first impression many consumers will get of your company. That’s why you have to bring it with stand out modern web design work that is sure to catch their eye and become embedded in their memories. If you are looking to give your website a makeover or are building one from scratch, here are some things to keep in mind.

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Written by Lien Design ©2019

If you have a brick and mortar location for your business, eye-catching exterior signage is a must. This will help your business to stand out to passers by and it can even tell them a bit about what your company is about.

If you work out of a physical location, here are some reasons why great signage is a must.

It Attracts Customers:

It goes without saying that signage will attract more customers than an unmarked building, but signage that is attractive and stands out can pique the interest of those walking by increasing conversions.

Think of what your company is about and try coming up with out of the box ideas that will make for unique signage that can get the whole neighborhood talking. A great modern logo design, LED illumination and the use of the right colors can also help put your business over the edge.

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The world of business is very online oriented. And while custom web design is very important in branding and marketing, that doesn’t mean there aren’t plenty of opportunities to advertise to people who are not on their computers or devices.

When strategically placed, outdoor advertising can send a message to your target audience outside of the cluttered world of the internet. It works well combined with other forms of advertising when it comes to increasing brand awareness and allows your brand message to reach your audience quickly and easily. It can also be cost effective when compared with other mediums.

There are many types of modern outdoor advertising that can be used to reach your customers. These include the following:

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In this increasingly digital world, many people take printed media for granted. However, it is still a powerful way to advertise your products.

If you are in the business world and are not integrating print into your unique marketing campaign, you may be missing out. Read on to find out why print is still a valuable medium in the marketing world.

Print is Not Dead

Print is Tangible: When you see something on the internet, it’s gone as soon as you log off. Printed materials are tangible so if someone brings these materials into their home, they will lay around for a while helping to raise brand awareness and the likelihood of a conversion.

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Written by ©2019 Lien Design

The beer and brewery industry has exploded in the last couple of years. Exotic flavors and hand crafted brews are popular favorites making this a desirable industry for both customers and entrepreneurs and, because of this, brewery business owners are facing more competition than ever, making it harder for them to stand out. However, a great brewery logo design can help your brand to stand out as long as you keep these important factors in mind.

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Written by Lien Design ©2019

As much as we would like to admit that reading isn’t a dying art, many of us simply don’t have time to read and take in a lot of details, especially when it comes to web site browsing. In fact, even the most literate consumers have a lot on their plate and want the facts given to them quickly without having to wade through seas of text.

That’s why pictures are so important in your modern company branding.

The old saying, a picture tells a thousand words, still rings true. When thinking of great unique branding, a great picture can show off your products and give potential customers a good idea of how they work and how they can be useful. They can also be used to show other aspects of your business or as illustrations on your blog to break up text and make them more engaging.

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Written by Lien Design ©2019

When you are building a brand, the type of industry you’re in will set some guidelines as to how you want to develop, but other than that, it’s pretty much a blank slate. While this can be inspirational for some, it can be daunting for others. With so many possibilities for directions you can take your company branding design in, it can be difficult to know where to start.

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Written by Lien Design ©2019

As the world of branding evolves, so too does the packaging of the products being sold. Looking ahead, there are many trends that are predicted to dominate when we consider custom design packaging. Read on to find out more about how these trends will shape the future of branding.

Sustainability:

Sustainability has been incorporated into packaging for some time now and this is a trend predicted to continue to grow. Not only is this eco-friendly move favorable with many consumers, but governments are initiating taxation programs that will make non-recyclable products costlier to buy. In response, manufacturers are increasing their efforts to produce recyclable packaging and even taking over the recycling of their packaging. There will also be an increase in more economical and sustainable bulk packaging.

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Written by Lien Design ©2019

Every brand should have certain guidelines which set the tone of their image. This will ensure that the brand is always recognizable and appeals to their target audience.

But being too rigid in what you’re looking for can be a turn off to your creative department. And maybe they have a point. After all, if you’re too unyielding, your brand can start to look unoriginal and stale.

So, what’s the best way to bridge the gap? Read on for some great tips on finding that sweet spot between creativity and consistency.

Avoid Getting too Specific:

Brand guidelines should be detailed but they should also leave room to allow designers some freedom. While fonts, colors, photography style and how to use the premium label design should be included, you don’t need to dictate font size, grids and how to use each element.

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Written by Lien Design ©2019

If your business is getting ready to move on to the next level, you may be thinking about hiring a brand manager. Your brand manager will be responsible for all communication necessary to maintain the image of your business.

If you are looking to hire a brand manager, it is important that he or she have certain skills necessary to ensure your brand message is strong. Here are some things to look out for.

1: Process Design:

Process design is mainly responsible for maintaining brand consistency. To this end, it will be helpful to develop a brand guide. Your brand guide will let everyone know your logo and label design and what colors, images, etc. they should be using to represent your brand and what formats to use them in.

You should work with your brand manager to create a style guide or make improvements on one that may previously exist. He or she will also be responsible for making sure the style guide is followed so that all marketing materials will be up to company standards.

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