What You Need to Know About Food Product Packaging That No One Told You

Food packaging is rather different from other types of packaging. You will need to learn in detail how to package food.

Food packaging plays many vital roles in food product development. Food packaging products must meet a higher quality standard than other packaging options. There are many details you should know well if your goal is to sell packaged food products.

First things first

Before we can get to the food packaging requirements, it is important to first understand what you should know. You will need to comply with the general requirements for all food packaging, and there will be mandatory regulatory requirements that you must adhere to so that your product can be sold.

Because of regulatory requirements, packaging costs for food may be higher than other products. Some countries allow only certain foods in their country.

Food product packaging is a complex topic that requires you to be familiar with the requirements in your country and also in other countries.

How Traceability is Becoming Important in Package Design

If you are looking for an amazing packaging design for your product, traceability is a major consideration. It is part of global regulations, and it is becoming particularly important to consumers due to the pandemic.

This article will discuss traceability in package design and why it’s becoming more important in the package design industry.

Ultimate Guide for Choosing the Right Font for your Product Packaging

These days, businesses are paying closer attention to the aesthetics of their packaging because consumers are becoming savvier with their purchasing decisions. A brand’s attractiveness is enough to sway customers, so the package design for a product should be eye-catching, enticing, and convey the brand’s core values. Your rivals are paying close attention to how you package your products, and they’re spending lots of time and money on their own.

Do you ever take the time to consider how your product is being packaged and how that design can positively (or negatively) affect your sales? Do you need help marketing your product and want to learn more about the benefits of quality packaging design?

Following are some of the most important aspects to keep in mind when selecting a typeface for professional-quality packaging design. Let's delve into this fascinating topic!

6 Ways to Tamper Proof Packaging Design

These days, tamper-proofing is more critical than ever. In pandemic times, people want to know that no one has touched their packaging before they did, much less tried to open it.

There are many ways you can tamper-proof your items so they will appeal to current sensibilities. Here are some suggestions.

1) Shrink Bands

Not to be confused with shrink wrap, shrink bands appear at the top of a container. They are usually perforated making them easy to remove. They are typically found on medicines and health aids, but they may also be used on some food items. A broken shrink band is a sure sign your product has been tampered with.

360 Product Photography for eCommerce - The Ultimate Guide

With the rise of online-based life, businesses turned to the virtual world too. In the last 7 years, the number of customers has increased by almost one billion. And the percentage of digital buyers has doubled in the last 10 years. With time, the number is rising higher and faster.

One of the biggest reasons behind the rise of ecommerce businesses is that online sellers have gained the trust of the customers. Product photography plays a vital role here, and using new styles like 360 product photography boosts sales to a greater degree.

What is Brand Loyalty and Why Your Brand Needs It

If you’re the type of person who buys clothes, shoes, and perfumes from the same shops every single time, then you already know what brand loyalty means. But as an entrepreneur, you need to look at brand loyalty from a slightly different viewpoint.

Your goal is not for buyers to stay loyal to your brand because it’s the most convenient option for them. Instead, you want buyers to keep supporting you because they trust you.

In this article, we’ll talk about the meaning of brand loyalty and why it’s important for your business.

8 Hacks to Make Your Graphic Design Look Amazing

Graphic design is one of the most important aspects of marketing. Whether you are designing a logo, brochure, or banner ad, it's crucial to make sure your graphic design looks great. There are many ways to design a graphic, but the more you know about the right techniques, the better your final product will be. It takes a lot of time, patience, and talent to create something that will stand the test of time. So, how does your graphic design look? Is it the stellar piece of art you created, or is it a mishmash of colors and shapes that looks like a 4-year old made it? If you're looking to improve your design skills, then this blog post is for you! Here are 8 hacks that will help make your design look amazing.

7 Essential Tips for Using Images in Web Design

We all know the importance of adding images to the site. They not only add an aesthetic touch to the layout but also help convey the text more effectively. With 65% of the general population considered as visual learners, the images give marketers an excellent opportunity to engage with the audience.

But when it comes to selecting the pictures, how do you know if you are choosing the right images for each project? And placing them strategically as well.

To help you out, we have compiled this guide to give you some surefire tips for using images effectively in your web design. So without further ado, let’s get on with the tips.

How to Use Interactive Packaging to Your Advantage

Interactive packaging is all the rage. When consumers receive goods in with a great package design that engages them beyond the norm, it makes the brand stand out from the competition.

There are many things you can do to make your packages interactive. Here are some suggestions.

Reusable Packaging

One example of interactive packaging is packaging that’s designed to be reusable. For instance, say you get a shirt in the mail that comes in a package that can be transformed into a hanger. This makes for a design that’s useful and recyclable. What’s more, every time a person uses the hanger, they will think of your brand.

7 Ways QR Codes Can Benefit Your Business

QR Codes can help your package design in California.

If there’s one trend in product packaging that doesn’t seem to be going anywhere, it’s QR codes.

QR codes are scannable squares that are integrated into great package design. Consumers use their phones to scan them to be provided with information that may range from product details to specials and discounts.

This article will explore the world of QR codes so you can find out how they benefit your business.

5 Tips for Improving Package Design Research

Tips for package design research

Your package design plays a huge role in how well products sell. As such, companies will spend a good amount of time and money to determine how effective their packaging will be.

The research conducted will help you figure out if the packaging stands out, if it is functional, if it is cost-effective, and more. The data collected must provide as much insight as possible. That’s why it’s important that it is well done and thorough.

This article provides tips that will help you improve the research process so you end up with a great package design.

Are RFID Tags the New Way to Package?

Best packaging design in San Diego with RFID tags.

The coronavirus pandemic has made for an unprecedented increase in e-commerce. RFID tags are becoming a necessary e-commerce great packaging design feature.

Radio Frequency Identification Tags (RFID’s) are printed antennas with a microscopic chip that transmits a radio frequency signal. They are used to track an item’s location and are effective in theft protection. They can be used on items in retail stores as well as shipped packages.

RFID tags are convenient in preventing theft. Here are some other benefits they offer.

7 Ways to Increase Brand Awareness

When you think of coffee, what brand comes to mind? What about soda? Or smartphones? Some brand names automatically come to mind when you think about certain products or services, that’s what brand awareness is. Brand awareness is the degree consumers recognize a product from memory, making them more familiar and comfortable with choosing a certain brand over others. It includes qualities that make a brand stand out from its competition and makes it the one consumers reach for when faced with a choice.

A higher level of brand awareness can translate to a higher return in sales since consumers are more likely to purchase a more familiar brand versus an unfamiliar one, making it tougher for competitors to gain more market share.

Why Packaging Design Matters in Today's Market

Find the best package designers in California

How many of you come to a supermarket and a packaging design catches your eye? In today’s market, too many to count. In a world where there are too many brands vying for eight seconds of attention, you can’t win it all if you don’t try something new.

Packaging design matters in today’s market. Whether your concern is branding, eco-friendliness, or enticing more customers, your packaging can dictate the people that you attract. Here’s why you should spend time and effort with your product packaging and how it can pave your road to success.

1. Understanding The Importance of Packaging Design

Humans are visual by nature. We eat with our eyes, we buy with our eyes, and we do almost every activity with our eyes. Packaging always strived to connect with the senses, especially with our vision. To attract attention, most use color techniques that catch the eye and stimulate the other senses.

With the right packaging, you are bound to build on a demographic that you want to attract. It helps you find your niche, ensuring that it sells and keeps your business going. Package design is a vehicle that allows you to show off what your business can do and why they should care about you.

Even if customers don’t buy now, a memorable package design will help customers remember you once they are ready to buy. Nobody cares about a random product with a bland design, but everyone remembers the item they saw that made them turn their heads.

Where to Use Your Logo for Marketing

Packaging design company in San Diego, California

Your logo is your single most important piece of branded content. It tells your viewers your name and sends a message about who you are. As such, it should make the biggest impression on your audience whether your business is based in the US, Europe, or the UAE.

But if your audience doesn’t notice your logo — or if it’s missing from your content — then that little square of graphic design won’t have a chance to do its job.

Some marketers decide that it’s better to go all-out and plaster the logo everywhere. But too much exposure is just as detrimental to a brand as too little.

What are the most important places to use your logo to make the most of your marketing?

5 Web Design Plugins to Have in Your Arsenal

Most people are likely to assess or judge a website by its design and ease of navigation. As a designer, one of the first things that you can do is to make sure that the web page functions smoothly and provides the visitor with a good user experience. Web design plugins are a great way for UI, UX or full-stack web designers to create an interactive and responsive page.

It is important to know which of them can help boost the visibility of your website, and result in increased conversions. These are a few web design plugins that you should have in your arsenal.

The Best Plugins in Web Design

Plugins are about making a website more functional and allowing the web designer to tweak it according to the features. With them, you can create an appealing website on WordPress or any other content management system (CMS) that is open source.

How to Get Your Food Product Business Started

how to get a food product business started

We live in the era of the entrepreneur. There are many people out there looking to launch new businesses with a good percentage of those individuals in the food industry.

If you just made a great home recipe, it may be difficult for you to figure out where to start. Those that are new to the business may be dealing with issues concerning the manufacturing of the product and nutritional information. They may wonder where to go to find how to distribute a product that is FDA approved.

If you find yourself stuck in this boat, here are some resources that may get you headed in the right direction.

Lien Design wins twice - Design Rush Best Package Design of 2021

California best package design 2021

Lien Design is proud to be the winner (twice!) of the Design Rush Best Package Design of 2021 award. This award seeks out the best packaging design of 2021 that is on-trend, consumer-friendly, and unique in its category.

This award inspires us to continue creating innovative designs that boost our client’s growth and further promote memorable brands. Many thanks to Design Rush and their team of experienced design judges. We are truly honored.

And the winners are…

How the Right Food Packaging Can Increase Shelf Life

Food packaging design and shelf life

When we think of eco-friendly packaging, we often consider a package’s effects on the environment. For example, is it biodegradable? Can it be manufactured in a sustainable manner? Will it end up in a landfill where it can be harmful to plants and animals?

These are all good points, but an issue that isn’t considered as much in the environmental plan is food waste.

Sure, waste is always considered in environmental matters, but what many people overlook is that there are manufacturing methods that can be incorporated when you design food packaging that may keep products from spoiling and cut down on waste.

How the Right Packaging Design Can Boost ROI

Best packaging design in San Diego, California.

Business is all about boosting ROI. It’s about making wise investment choices that will get you your money back and help you grow your company.

Great packaging design weighs heavily into ROI. In fact, in a blog post for Nielson, Randall Beards called packaging “the small investment that brings big returns”. He notes that once a smart packaging choice has been made, it can continue to boost revenue for years to come.

If you are looking to increase your ROI with innovative packaging, here are some things to keep in mind.