6 Pro Tips to Improve Your Web Design

Amazing website design

Your website design affects every part of your digital business: traffic, conversions, bounce rate, profits, brand perception, and more. If you find yourself struggling to get more traffic to your website or encouraging them to stay long enough so they can find something of value on the site, then maybe it’s time to think of a redesign. Or some minor tweaks, at least.

In this post, we are going to share with you some impactful web design best practices – 6 of them – that will improve your website’s design and contribute to your business’ success.

So, without further ado, let’s see what these 6 pro tips are:

In-Demand Job Roles for the Future

New jobs during the Covid-19 pandemic.

Since the outbreak of COVID-19, most people have started to wonder how the future of work will look. Isolation promoted remote working, and as a result, organizations are now dependent on tech talent.

Under these circumstances, companies need to change the way they operate and also need to create new strategies. With this in mind, it feasible to say that new technologies are defining the future of work.

On the other hand, customers are adapting and as days pass, they are using more digital channels. For example, a few years ago, Facebook was almost the only mainstream social network. But, these days several social networks with many different purposes have a hand in the market.

Companies have taken advantage of social network features for eCommerce and Data gathering. For that reason, social media managers are now vital for companies to increase their sales and brand recognition.

Hard seltzers, the hot new trend... but which one should you drink??

Hard seltzer is the new fad, here is everything you need to know about the calories, sugar, and cabs in all of them.

A new drink is making a splash in the world of alcoholic beverages and that’s hard seltzer.

Hard seltzer may not seem like the most delectable drink based on its name alone, but it is gaining in popularity since its inception in 2013. (Yes, it has been around that long but it didn’t really take off until 2018-2019). Let’s find out more about the drink that seems to be taking the world by storm.

What is Hard Seltzer?

Hard seltzer falls into a sort of beer alternative category. It can be classified along with drinks like wine coolers and hard lemonades. It comes in individual aluminum cans, some with amazing label design, with fun colors, unique illustrations, or images, much like soft drink cans.

Its alcohol comes from fermented sugar, malted grains and adjuncts like rice. Natural or artificial fruity flavors are added. The drink is then carbonated, filtered, and clarified.

How Brand Logos Have Evolved Over the Years

Major logos then and now.

Most major brands are synonymous with their logos. When we hear the name of the brand, we automatically picture their logos. In fact, it is hard to imagine a time when their logos looked any different than they do know.

However, many brands have gone through changes over the years and this includes updating their logo design in San Diego. Come, take a walk with us down memory lane so we can explore how logos have changed over the years.

Unique logo designs are the lifeblood of any good brand. Here are some examples, of major brand logos that have evolved over the years… the good, the bad, and the ugly.

Nike Logo Redesign

When we hear the name Nike, we immediately think of their bold letters and that famous Nike swish. However, if we travel backward through time, we will find that back in the early sixties, not only did Nike not have the swish, they weren’t even called Nike!

Juice Bottle Design Trends

Product design is an essential element when it comes to making products attractive to consumers. The design should be eye-catching and it should say something about what’s inside the package.

When you create a juice bottle design, you want something that will be fun, express a healthy image, and complement the beverage. With that in mind, here are some ideas that may inspire you.

Where to see real-time Covid-19 worldwide stats

Real-time Covid-19 fatality stats

COVID-19 WorldWide Stats

Leave it to a 17-year-old to start a website that gives you all the real coronavirus numbers. Avi Schiffmann created ncov2019.live in December, long before most officials and politicians were taking the virus seriously. Avi has developed this website to give you up-to-date stats on the Covid-19 numbers all over the world.

The website uses real-time numbers and percentages to tell you the number of people that are: Confirmed, Changes Today, Critical, Deceased, Recovered, and Active.

In addition to the useful Covid-19 stats, https://ncov2019.live/wiki is a subpage on the site that debunks some of the myths about coronavirus and gives you helpful tips on how to protect yourself and your family.

How to Use Package Design to Make Cosmetics More Appealing

Makeup and skincare products are designed with one goal in mind… to make people look more beautiful. Therefore, it makes sense to have a beautiful premium package design to go with it.

People that buy cosmetics may be looking for a product that promises luxury, they may want one they can count on to use all-natural ingredients or they may have other priorities that come into play when searching for that perfect product. Either way, you want to make your packaging express what your product has to offer.

Here are some tips that will help you make your cosmetics packaging attractive to consumers.

Are Bags or Boxes Better for Package Design?

Bags or Boxes Better for Package Design?

If you are working on finding the right food label design for your product, one thing you might be trying to decide is whether a box or a bag will better suit your needs. Both of them have their share of advantages and disadvantages. Read on to find out which one you should choose.

Transportation

First, let’s look at whether boxes or bags will be better when they are transported.

When transporting items, products that are lightweight and compact will be less expensive to ship.

Cardboard boxes are lightweight and easy to stack together. You can easily arrange them on a pallet or in the back of a truck or van. However, you may need additional packaging to keep the boxes from rattling around in a large space.

Bags are easy to fit together as well, but you may need to protect them from damage. Therefore, you might end up having to put your bags inside of a box anyway.

How to Make Your Hot Sauce Stand Out

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It could be the fact that new research shows the spices are good for you, or it could be that everyone’s taste buds have been turned down a notch, but whatever it is, hot sauce seems to be everywhere these days. This is good and bad news for those in the hot sauce business. On one hand, hot sauce is definitely, well, hot. On the other hand, with the market blowing up, there’s a lot of competition.

So what can you do to make your product stand out? Well, it could all be in the labeling.

Read on to find out how to design a label for a bottle of hot sauce that is sure to catch consumers’ eyes.

Silver lining… a global lockdown is a great time to REBRAND, REDESIGN AND REFRESH!

Even during these tough times, design still touches our lives every day. And for businesses whose brand or products have become dated, stale or are no longer connecting with consumers, this time away from the day-to-day grind has given them a chance to step back and reevaluate their brands.

We don’t want to downplay the seriousness of this virus, but we do want to try to find the positive in a challenging situation. For those who have been putting off refreshing their brand, there has never been a better time for businesses to revamp, rebrand, and revolutionize to come back stronger than ever!

Companies are going to need that competitive edge, especially after coming out of such a horrific few months of quarantining. Thanks to the Internet, it is easier than ever to connect with designers and grow your brand without ever leaving your house. Here are just a few ways that your business can continue to grow and thrive, even during these shutdowns:

How to Design Packaging that is Right for Your Coffee Products

Mmmm, coffee. Likely the most popular morning drink, if you are in the coffee manufacturing business, you have the potential to make a considerable amount of money. But the competition is stiff.

Making a coffee that tastes great can be one thing that puts your brand over the edge, but even before people taste your coffee, it will be the packaging design that draws them in. With that in mind, here are some things to consider when choosing the right custom package graphics for your product.

How to Hire a Professional Graphic Designer for Your Brand

In order to stay ahead of your competitors, your brand needs aggressive marketing. One sure way to achieve this is by incorporating captivating visuals to attract your target audience. This includes anything from websites to logos and brochures.

In case you’re thinking of hiring your best friend who designs flyers in their spare time, you should think again. You’ll need a professional graphic designer who’s not only knowledgeable about his or her craft but will help you achieve your desired results: growing your brand.

To hire the best graphic designer, you’ll need to consider a few factors which we’ll outline below

5 Tips for Designing Amazing Toy Packaging

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If you are in the toy manufacturing business, coming up with a product children will enjoy playing with may be your main focus. But the packaging you use for that product is very important as well. In fact, the right packaging can set your product apart making it stand out from the competition.

Keeping that in mind, here are some things to be aware of when you design custom packaging for your toy products.

Adapting Your Baked Goods Packaging to the New On-the-Go Trend

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On-the-go custom packaging design is ideal for busy people and it also cuts down on waste making it an eco-friendly option. Therefore, it should come as no surprise that it is taking over as a packaging trend that is popular with the modern generation.

If you are looking to update the packaging of your baked goods so that it appeals to on the go sensibilities, here are some suggestions.

5 Packaging Trends To Look For In 2020

As the year comes to a close, food packaging design companies, as well as packaging designers in other industries, will be paying careful attention to find out what trends will be in vogue in the coming year. This will help them update their packaging to ensure that it is pleasing to consumers on both an aesthetic and ethical level.

Read on to find out about five trends that are predicted to dominate the branding and packaging design industry in 2020.

Lien Design wins a silver award in Ad World Masters Agency of the Year 2019!

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The results of the Agency of the Year competition have just been published!

Ad World Masters Agency of the Year title highlights the best graphic design agencies around the world, based on our underlying technology, and unique data.

Ad World Masters Agency of the Year rewards agencies based on the Agency Score, which assesses the potential value of each agency.

The Results

The data of over 10,900 agencies has been processed and assessed by their Algorithms and it is time to announce the best the industry has to offer. For this, all awarded agencies are receiving a digital badge of “Agency of the Year” of the tier they are in.

With a population above 329 million inhabitants and a GDP/capita of $62,869, United States is one of the leading markets in the world with a growth of 2.9% for 2018.

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As far as the advertising industry, the annual spending forecast for the year 2019 was around $240 billion (Statista). Google and Facebook still hold the majority of digital ad spending, with 37.2% and 19.6% respectively (eMarketer). Also, the estimated number of advertising agencies on its territory is around 55,000.

See the rest of the winners here

Honing in on the Sensory Packaging Trend

Packaging has to do more than protect our items. It has to work on a sensory level appealing to our sense of sight and touch. The way the products appeal to our senses also reach us on an emotional level evoking feelings of power, nostalgia, happiness and more.

If you are in the commerce industry and want to create amazing package design that will appeal to your target audience, it is important to better understand the concepts behind sensory packaging. Read on to find out more about this trend and what it’s all about.

Tactile Benefits

The term tactile refers to how a product feels. Research shows that touching a product produces a feeling of ownership. Therefore, luxury package design should work to entice people to touch it and then give off a pleasing sensation.

Some examples of effective sensory packaging include skincare products that feel soft so they give the illusion that they will make skin feel soft as well. The shape and texture of certain beer bottles and cans can give a person a feeling that is similar to that of them holding a mug of beer.

How to Create Brand Videos that Will Catch Consumer’s Attention

In today’s technology-driven world, it should come as no surprise that most marketing and branding is digitally based.

When considering digitally-based strategies, video is considered the most effective. It provides a visual outlet and a more interactive approach that has been proven to attract more consumers and provide information that is more easily retained.

If you would like to create videos that consumers will watch and remember, here are a few pointers for making yours as effective as possible.

Coming Up with Content:

When creating a video, coming up with content can be the most challenging thing. You can do anything from creating an ad to providing a tutorial on your products and services to offering behind the scenes footage of how your company operates. Once you have decided on the type of footage you want to create, the presentation will be the next thing to focus on.

Why Reusable Packaging is a Win-Win

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The world is getting more environmentally friendly and companies and people are doing all they can to cut down on waste. Many companies are doing their part by providing reusable food packaging label design. This packaging can be used to hold refills of their products or it can come in handy in other aspects of a person’s life.

Let’s look at some major companies and see what they are doing to make their packaging more environmentally friendly.

Reusable Containers

In the past few years, many companies have gotten on board with initiatives to provide reusable containers for a greener tomorrow. Unilever is providing deodorants that will come in refillable steel containers. PepsiCo will be selling orange juice and cereal in glass bottles and steel containers. Haagen Dazs ice cream will come in refillable, stainless steel containers.